Selling Creativity and Design with Kaufland and Digitas - MB161

Closed captions in English, French, German, and Japanese can be accessed in the video player.

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Hear some real-world successes and discover how freeing up creativity builds business. Speakers include:

  • Holger Oehrlich, Managing Director Marketing International, Kaufland. Speaking from his experience as the head of marketing at the German retailer, he'll share the importance of creativity and how elevating helped Kaufland's ad campaigns propel the company into an internationally-recognised brand.
  • Jens-Christian is the Chief Strategy Officer of Digitas Germany, a global marketing and technology agency that transforms businesses for the digital age. Digitas Strategy Worldwide, part of the Publicis Groupe, has run campaigns for some of the world's biggest brands. In this session he talks about the increasing need for great content and how creativity is at the heart of the most impactful campaigns.

Technical Level: General Audience

Session Type: Mainstage Broadcast

Track: Creativity and Design in Business

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