In a changing world where disruption and lateral thinking are highly valued, more and more designers find it tough to get paid for their talent. Why is it so hard to sell design and creativity? Is it because designers are misunderstood, or because creativity is an intangible product? Creativity is one of the leading capabilities of the present, and the future. Let’s make sure it’s valued as it deserves to be. In this session, join Marc Català, co-founder of design studio Mucho, to try to understand how we can determine the value of creativity and design, and how we can explain it better.
We’ll look into several key aspects, all in the spirit of better understanding the true cost of design:
- Concept packaging
- Collaboration and client team building