Social Growth: The Power of Community over Competition - S513
Closed captions in English, French, German, and Japanese can be accessed in the video player.
SPEAKERS
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Head of Community, Entrepreneur, Mobilization Marketer, and Community Builder
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Session Materials
ABOUT THE SESSION
Join Natalie Franke, author of Built to Belong and co-founder of the Rising Tide Society, as she reveals the power of community over competition. As social media platforms continue to evolve, algorithms change, and new features arise, keeping creators on their toes, one fact remains — if you can cultivate a community online, you can and will win in the long term. To do so, you must shift your mindset and adopt new strategies to keep succeeding on social.
In this session, you’ll explore how to:
- Embrace a community-over-competition mindset
- Leverage the commitment curve to scale your community
- Prioritize collaboration as a vehicle for audience expansion
- Eliminate scroll-induced jealousy and comparisons
- Choose creation over consumption so that the algorithm is in your favor
Technical Level: General Audience
Session Type: Session
Category: Industry Best Practices
Track: Social Media
Audience: Social Media Content Creator
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