The Importance of Authenticity in Visual Media - S456
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ABOUT THE SESSION
Recent years have seen a strong growth in the demand for diverse, inclusive imagery across most businesses and industries. More than ever, consumers expect brands to align with their values and to present diverse visuals in campaigns that accurately reflect a range of people, identities, and experiences. Join Adobe Stock Principal of Consumer and Creative Insights Brenda Milis as she explores market trends shaping the demand for inclusive imagery and authenticity in brand campaigns — and a few of the brands that are getting it right.
In this session, you’ll discover:
- Demographic trends shaping media and consumer engagement
- Examples of cutting-edge campaigns from top global brands
- Strategies for creating more inclusive imagery and brand assets
Technical Level: General Audience
Session Type: Session
Category: Industry Best Practices
Track: Creativity and Design in Business, Graphic Design, Photography
Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Photographer
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