The Thought and Design of Kashiwa Sato - MB154

Having established his own creative studio, SAMURAI in 2000, Kashiwa, one of the world's leading creative directors, delivers a fresh perspective of design to the world. From concept and communication strategy building to developing brand logos, Kashiwa's ability as a brand architect to identify, elucidate, and visualize the essence of the subject is highly acclaimed in a number of fields. Recently, he has extended his vision to include the design of space and major architecture projects. He had also held a solo exhibition, Kashiwa Sato Exhibition, at the National Art Center Tokyo in Spring 2021. It welcomed over 150,000 visitors despite the exhibition having to end early due to the pandemic.