Using Data for Outcome-Focused Creative Team Management - S611

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Most creative teams know that their work is critical, but they often aren’t treated like strategic business partners. The solution is to leverage data that showcases the outcomes of creative work, beyond simply reporting on outputs. Join Sarah Tinsley, creative manager at AAPL, and Russ Somers, CMO at Lytho, to explore actionable steps for becoming a strategic creative team. Sarah and Russ will share examples of how they built their teams’ credibility as essential contributors to organizational success.

After this session, you’ll be able to use data to:

  • Set productive boundaries with stakeholders that allow your team to focus on high-value work
  • Change the perception of your team’s work to more than simply “making it pop”
  • Deliver impactful creative work that moves the needle for your organization

Technical Level: General Audience

Session Type: Session

Category: Thought Leadership

Track: Creativity and Design in Business, Collaboration and Productivity

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Executive, Marketer

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Presented by Lytho

The Creativity We Need Today

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