Win at Integrated Marketing Campaigns by Eliminating Silos - S618
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Head of Revenue Marketing, Asana
Brand Marketing Lead, Asana
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ABOUT THE SESSION
The secret to running powerful integrated marketing campaigns is to break down silos. If marketing and creative teams aren’t on the same page, your campaigns won't succeed. Better collaboration starts with increasing transparency and building bridges between teams. Join Asana leaders Jessica Gilmartin, head of revenue marketing, and Russell Abdo, brand campaign strategist, to gain insight into how you can improve collaboration between marketing and creative teams.
In this session, you’ll learn:
- The importance of breaking down silos
- How Asana ran a recent marketing campaign about silos
- Tips for breaking down silos in your workplace
Technical Level: General Audience
Session Type: Session
Category: Collaborating with Your Team
Track: Creativity and Design in Business, Collaboration and Productivity
Audience: Art/Creative Director, Business Strategist/Owner, Post-Production Professional, Executive, Marketer
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