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How to Measure Creativity and Deliver Impactful Work - S6708
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Chief Marketing Officer, Wrike
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ABOUT THE SESSION
For creatives, its more important than ever to maintain visibility into strategic initiatives, project progress, and the impact of their work. But with an ever-growing volume of projects, compounded by the chaos of digital collaboration, doing so can be extremely difficult, leading to lost productivity, wasted resources, and a lack of recognition for the work creative teams do.
Join Esther Flammer, head of marketing at Wrike, as she provides a CMO’s perspective on how creatives can:
- Maintain essential visibility into work
- Better track and measure impact in an era when demonstrating value is essential
- Integrate tools like dashboards that track ROI, impact, and value through real-time visibility into projects
Technical Level: General Audience
Type: Session
Category: Thought Leadership
Track: Creativity and Design in Business, Graphic Design, Social Media and Marketing
Audience Types: Art/Creative Director, Business Strategist/Owner, Educator, Government, Graphic Designer, Motion Designer, Photographer, Print Designer, Web Designer, Illustrator, Social Media Content Creator, Executive, Marketer
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