Using Metrics to Build a Successful Social Media Strategy - S450

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Learn how to use data to build an effective and impactful social media strategy. Join Andy Lambert, author of SOCIAL 3.0, co-founder of ContentCal, and senior product marketing manager at Adobe, as he demystifies the world of social media analytics to help you make decisions for your brand and business with confidence.

In this session, you’ll discover:

  • Social media trends that you need to know
  • Six steps to increase your social media impact with data
  • The single most important metric that you need to measure 

Technical Level: Beginner, Intermediate

Type: Session

Category: How To

Track: Social Media and Marketing

Audience Types: Business Strategist/Owner

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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