Separating Hype from Reality: The Real Data behind Marketing and GenAI - S6704

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  • Mike Brinker

    Mike Brinker

    Principal and Global Deloitte Digital Leader, Deloitte Digital

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According to Deloitte Digital’s newly-released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Mike Brinker to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

In this session, you’ll learn:

  • The primary use cases for GenAI in content production
  • The drivers that have led early adopters to use GenAI
  • The ROI that these GenIA early adopters are seeing

Technical Level: General Audience

Type: Session

Category: Generative AI

Track: Social Media and Marketing

Audience Types: Art/Creative Director, Government, IT, Executive, Marketer

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By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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