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Separating Hype from Reality: The Real Data behind Marketing and GenAI - S6704
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Principal and Global Deloitte Digital Leader, Deloitte Digital
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ABOUT THE SESSION
According to Deloitte Digital’s newly-released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you?
Join Deloitte Digital’s Mike Brinker to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.
In this session, you’ll learn:
- The primary use cases for GenAI in content production
- The drivers that have led early adopters to use GenAI
- The ROI that these GenIA early adopters are seeing
Technical Level: General Audience
Type: Session
Category: Generative AI
Track: Social Media and Marketing
Audience Types: Art/Creative Director, Government, IT, Executive, Marketer
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