From Sketch to Storefront: 3D Innovation at Kate Spade

Discover how 3D digital twins are transforming iconic brands like Coach, Kate Spade, and Stuart Weitzman. Join Carmen Ortiz, Manager of Digital Product Creation at Tapestry and Lissette Siesholtz, Senior Director of Leathergoods Technical Design at Kate Spade New York, as they share their creative journey from 2D sketches to photorealistic 3D assets using Adobe Substance 3D, crafting versatile digital twins that drive innovation from product development to marketing content creation.

In this session, you'll learn how to:

• Create high-fidelity digital twins using a streamlined 2D-to-3D workflow
• Accelerate product development with virtual prototyping techniques
• Transform digital twins into compelling marketing content without physical samples
• Enhance cross-functional collaboration through shared 3D assets. Implement a "create once, use many" approach that reduces costs and supports sustainability initiatives

Technical Level: General Audience

Category: How To, Inspiration, Industry Best Practices

Track: Creativity and Marketing in Business, 3D, Graphic Design and Illustration, Branding

Audience: Art/Creative Director, Graphic Designer, 3D, Executive, Marketer, Content Manager