Scalable Creative Workflows with 3D Digital Twins and Firefly AI

00:24:18

Lights, Camera, Conversion: Video Storytelling That Drives ROI

Discover how Vimeo launched a creative brand campaign at speed using Adobe tools — from storytelling to performance-driven results.

00:24:53

From Script to Scale: Creating AI Voice to Fit Your Brand and Product

Bring your content to life with snappy AI voice! Creators and devs get lifelike, brand-safe audio fast with WellSaid’s easy API.

00:15:31

Scalable Creative Workflows with 3D Digital Twins and Firefly AI

Discover how 3D digital twins and Adobe Firefly can scale brand storytelling across global markets.

00:17:10

From Flat to Fantastic: Branding in 3D

Discover how to make your brand assets come to life in 3D with Adobe Project Neo (beta) and Illustrator.

00:25:28

AI as a Creative Catalyst

Learn how responsible AI helps creators and influencers protect their work, ensure fairness, and build trusted digital communities.

00:45:15

From Sketch to Storefront: 3D Innovation at Kate Spade

Discover how high-fidelity 3D digital twins created with Substance 3D are transforming iconic brands like Coach, Kate Spade and Stuart Weitzman.

00:58:19

Visual Velocity: How Modern Brands Create Content Faster

See how Substance 3D, Unreal Engine, and generative AI speed up production, lower costs, and deliver photoreal visuals without losing quality or brand integrity

ON DEMAND

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Speakers

Michael Tanzillo

Head of 3D Technical Artists, Adobe

Session Resources

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About the Session

Join Michael Tanzillo, head of 3D technical artists at Adobe, for a look at how teams are transforming creative pipelines by blending 3D craft with AI scale. Digital twins are no longer futuristic concepts — they’re central to how many companies protect IP while scaling brand storytelling across global markets. 3D gives you control. Adobe Firefly gives you reach.

Learn how to:

Build digital twins that preserve design intent across marketing and manufacturing
Create mass variation for faster go-to-market timelines
Integrate your digital twins into Photoshop, After Effects, Adobe Experience Manager, and the other Adobe tools you know and love
Modernize pipelines without disrupting creative vision
Combine precision design with generative flexibility across industries

Technical Level: Intermediate

Category: Industry Best Practices

Track: Creativity and Marketing in Business, 3D, Graphic Design and Illustration

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, 3D, Marketer, Content Manager

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