Scalable Creative Workflows with 3D Digital Twins and Firefly AI

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About the Session

Join Michael Tanzillo, head of 3D technical artists at Adobe, for a look at how teams are transforming creative pipelines by blending 3D craft with AI scale. Digital twins are no longer futuristic concepts — they’re central to how many companies protect IP while scaling brand storytelling across global markets. 3D gives you control. Adobe Firefly gives you reach.

Learn how to:

  • Build digital twins that preserve design intent across marketing and manufacturing
  • Create mass variation for faster go-to-market timelines
  • Integrate your digital twins into Photoshop, After Effects, Adobe Experience Manager, and the other Adobe tools you know and love
  • Modernize pipelines without disrupting creative vision
  • Combine precision design with generative flexibility across industries

Technical Level: Intermediate

Category: Industry Best Practices

Track: Creativity and Marketing in Business, 3D, Graphic Design and Illustration

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, 3D, Marketer, Content Manager

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