Buying a home is one of the biggest financial decisions someone can make in their lifetime. The process is exciting, but it’s also filled with uncertainty for potential buyers. This is where real estate videography and real estate marketing come in. Real estate videographer Brandon Emerson defines it well: “Real estate videography is transporting the viewer into the home and making them familiar and comfortable with how it’s laid out.”
Whether you’re a realtor selling a home or a videographer trying to market your video services to realtors, the principles of real estate photography and videography are valuable skillsets to learn. If you’re a realtor, knowing how to do this yourself can save you quite a bit of money. If you’re a freelance videographer, knowing how to create real estate video gives you a marketable skill you can sell to property owners or realtors.
Is real estate videography profitable?
Many people just starting out wonder if there is a market for real estate videography. The answer is yes — profitability will depend on your ability to edit videos yourself rather than hiring out. Virtual tours became much more popular during the COVID-19 pandemic, and because of this, people are beginning to expect them. “Realtors are way more into it than they were two years ago. The pandemic forced a shift in the industry,” says Emerson.
3D tours help buyers decide.
In addition to traditional video tours of homes, 360-degree views of home interiors are becoming more popular as many home buyers shop for homes online. Here, the focus is on traditional filmmaking, but virtual reality experiences (VR) and immersive photography are worth looking into as well.
Regardless of whether you’re a real estate agent, a freelance videographer, or just someone trying to learn a new filmmaking skill — you can get started with home walk-through videos and other ways of filming real estate immediately.