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https://main--da-cc--adobecom.aem.live/cc-shared/assets/img/firefly.svg Adobe Firefly

Create product shots for free with Adobe Firefly.

Quickly and easily create polished overhead and lifestyle product shots for e-commerce, marketing and social media from scratch without props, styling costs or shoot coordination.

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File must be JPEG (JPG), PNG or WEBP and up to 100 MB.

By uploading your image or video, you agree to the Adobe Terms of Use and Privacy Policy and confirm you are 18 years of age or older.

Serum bottle sitting atop moss and flowers in a forest.

https://main--cc--adobecom.aem.live/cc-shared/assets/svg/s2-icon-upload-20-n.svg Upload your image

Or tap here

File must be JPEG (JPG), PNG or WEBP and up to 100 MB.

By uploading your image or video, you agree to the Adobe Terms of Use and Privacy Policy and confirm you are 18 years of age or older.

Serum bottle sitting atop moss and flowers in a forest.

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File must be JPEG (JPG), PNG or WEBP and up to 100 MB.

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https://main--da-cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/firefly-80.svg|Adobe Firefly

Create product shot image

https://main--da-cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/firefly-80.svg

Adobe Firefly

Create product shot image

https://main--da-cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/firefly-80.svg

Adobe Firefly

Create product shot image

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Create the perfect product shot for your brand.

With Adobe Firefly, you can upload an image and use text prompts to create a polished product shot. Describe the effects, lighting and background and Adobe Firefly will produce an image ready for e-commerce listings, marketing campaigns, social content or client presentations.

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Control every angle and perspective.

Specify the product view you want, including straight-on, angled, overhead or flat lay. Adobe Firefly responds to compositional language, so you can dial in the exact vantage point. Say "product shot from above with soft shadows" or "45-degree angle showing the product details" and Adobe Firefly will frame it accordingly.

Set the lighting, background and mood.

Define the light and environment in your prompt. Choose studio lighting, natural daylight, warm sunset glow or clean white backgrounds for e-commerce. Upload a reference image using the image-to-image feature to anchor the product aesthetic before you generate.

Generate product images you can use commercially.

Adobe Firefly models are trained on licensed and public-domain content, so product shots you generate are safe for commercial use. You can use them in client work, advertising campaigns, e-commerce listings and packaging mockups. You're responsible for determining whether content generated with partner models fits your project requirements.

Create variations in minutes, not hours.

Test different backgrounds, lighting set-up and product angles without restyling or reshooting. Generate a product shot with a white background, then a lifestyle version with a complementary environment. Compare results and pick the one that wins before moving forward.

How to generate a product shot image with Adobe Firefly.

Step 1

Open the Firefly image editor.

Log in to Adobe Firefly with your Adobe ID or create a free account if you don’t have one. Open the Firefly image editor by clicking the Edit an Image button.

Step 2

Describe the product shot you want.

Upload your image and type a detailed prompt that describes the product shot you want. Include the product, angle, lighting and background details.

Step 3

Adjust your settings.

Select your aspect ratio and apply style settings to refine the composition, colour temperature and tone. Style settings are available on Firefly Image 3 and Firefly Image 4.

Step 4

Download and use your product shot.

Download your product shot as a PNG. Use the Share button to copy the image or generate a video.
How to generate a product shot image with Adobe Firefly.
Steps on how to generate a product shot image using Adobe Firefly Generate Image.
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Why use Adobe Firefly for product shot photography?

Adobe Firefly brings together top AI models and precision tools in one creative studio, so you can go from prompt to polished product image without switching between apps.

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Overhead flat lay of a matte black wireless speaker centred on a light grey background

Precise creative control

Describe your product scene with as much specificity as your project needs. From angle and framing to lighting conditions and background, your prompt will drive every creative decision. Adobe Firefly will produce images that match your direction.

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product shot of perfume bottle in blue, gold amber light

Top AI models, all in one place

Adobe Firefly pairs its own models with top partner models from FLUX, Google and OpenAI in a single creative studio. Try a few, then refine the one that fits your product aesthetic with precision tools.

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Tablet with sketches on table of backpack.

Your complete creative studio

Firefly covers the whole arc of a creative idea in one place. Describe what you want, choose a model, adjust the details and land on a finished product image without switching apps.

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Laptop displaying a product shot of a mountain bike in a bike workshop setting

Built for creators

Get fast results when you need them using intuitive tools that automate common image edits. Dial in the details with precision tools when details matter. Firefly adapts to the way you create.

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Questions? We have answers.

How do I generate a product shot image using AI?

Open Adobe Firefly and use the Generate Image feature. Type a prompt that describes the product, angle, lighting and background you want. Include details like "studio lighting," "white background" or "lifestyle setting" to guide the result. The more specific your description, the more accurate your product shot will be.

What details should I include in my prompt to get a good product shot?

Include the product type, the angle you want (straight-on, 45-degree, overhead), lighting conditions (studio, natural daylight, warm glow) and background style (white, lifestyle, minimalist). Adding specific details pushes the result toward a more precise product shot.

Can I generate product shots from different angles?

Yes. Adobe Firefly responds to compositional language, so you can specify different vantage points. Try prompts like "product shot from above," "45-degree angle showing the product details" or "straight-down flat lay" to explore different perspectives of the same product.

What kinds of projects can I use AI-generated product shots for?

AI-generated product shots work well for e-commerce listings, social media marketing, email campaigns, advertising, packaging mockups, presentations and client pitches. Designers and marketers use them when quick variations or multiple angles are needed on a tighter timeline.

Can I use generated product shots for e-commerce listings?

Yes. Product shots generated with Adobe Firefly models are commercially safe and can be used in e-commerce listings, marketplace shop fronts and marketing materials. You're responsible for determining whether content generated with partner models is appropriate for use in your projects.

Are AI-generated product images commercially safe to use?

Yes. Product shots generated using Adobe Firefly models are commercially safe, as the models are trained on licensed and public-domain content. This means you can use your generated product shots in client campaigns, ads, packaging mockups and other professional work. You're responsible for determining whether content generated with partner models is appropriate for use in your projects.

What makes Adobe Firefly different from other AI product image generators?

The best AI product shot tool gives you real creative control over angle, lighting and background, along with results ready for professional work. Adobe Firefly does this and brings together top AI models in one studio, with tools that take you from first generation to finished result.

What file format does Adobe Firefly use for generated product images?

Adobe Firefly exports generated product shots as PNG files. PNG supports high-resolution output suitable for print, digital and web use.

Can I generate product shots with a specific background colour?

Yes. Include the background colour or style in your prompt. Use descriptions like "white background," "soft grey background," "warm wood surface" or "minimalist environment" to guide the result. Adobe Firefly will respond to background details in your prompt.

Is Adobe Firefly free for generating product shot images?

Yes, you can use Generate Image for free with an Adobe account. A free account gives you access to free daily generations, so you can try Adobe Firefly without a paid plan. Learn more about using Adobe Firefly for free. Paid plans are available for higher-volume generation.

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