New generative AI tools are quickly changing how we work and create. Learn how you can use them to boost productivity and discover new possibilities while maintaining creative control.
- Boosts creativity and helps overcome creative blocks.
- Speeds up workflows and supports faster idea development.
- Enables easy customisation and quick iterations.
- AI-generated results are not always accurate or unbiased.
- Some models may raise copyright, privacy, or ethical concerns.
- Training large models can have environmental impacts.
Generative AI is a form of artificial intelligence that creates new content — like text, images, video, audio and computer code — based on patterns it learns from existing data. It can even translate audio to and from different languages using existing content.
Though this technology has been around for decades in chatbots, with the development of neural networks or large language models, the quality of AI-generated material has improved dramatically. With datasets composed of hundreds of millions of examples, these models can recognise patterns and make predictions that help them to generate new text, images and more.
Prompt: Dog driving a pink convertible through the clouds
Prompt: Fluffy dog surfing
Generative AI learns from vast datasets that may include copyrighted or sensitive material. This raises questions about ownership, originality, and intellectual property rights. Users should avoid uploading personal or confidential information into AI tools, as that data could inadvertently become part of future training models.
However, Adobe Firefly is designed to be commercially safe. It is trained on licensed content, such as Adobe Stock images and openly licensed materials, ensuring creators can confidently use its outputs for business or professional work. Responsible use and awareness of copyright boundaries remain key to maintaining trust and creative integrity.
Prompt: pop, lime coloured soda with bubbles
Start benefiting from generative AI with the Firefly web app. Dream up photos and illustrations from scratch with Text to Image and try other Firefly features, like Text Effects and Generative Fill, to see how quickly and easily you can create something new.
And check out these Firefly features embedded in other Adobe Creative Cloud apps:
With those and other features to come, your creative toolkit will just keep getting bigger and doing your best creative work will keep getting easier and more fun.
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