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Upscale customer photos for marketing campaigns.

User-created content can be crucial for a successful marketing campaign. With Generative Upscale, you can make sure that those visuals maintain the polished, professional look of your own content. Use this AI image enhancer & image upscaler to refine user-generated visuals and ensure consistent quality across campaigns.

Twin images of a woman crossing a city street on a busy day are shown side-by-side. The image on the right shows greater detail due to upscaling.
Twin images of a perfume bottle with flowers around it are shown side-by-side. The image on the right has a clearer label due to upscaling.

Improve low-res logos or product photos with the image upscaler.

Now you can use low-res email attachments or legacy assets instead of doing a costly redesign or reshoot. Whether you’re working with a partner organisation that hasn’t provided an adequately sized logo or you just can’t track down the high-res image you need, you can still get the clean edges and fine details that meet your design standards.

Enhance old photos or scanned images with Generative Upscale.

Breathe new life into old or scanned photos by increasing resolution and sharpening details that were lost over time or in transit. The result is clearer, more usable imagery that’s ready for contemporary creative projects and larger formats. Use AI to upscale images and restore detail, turning faded visuals into high-quality assets.

A before and after image of a photograph of a man and young boy hugging. The colour and details are enhanced in the image on the right due to upscaling.

How to use the image upscaler in the Firefly image editor.

Follow these simple steps to upscale images online using Adobe Firefly’s AI image upscaler. You can increase image resolution, sharpen details, and enhance clarity in just a few clicks.

A side-by-side comparison of the same image of a mountain. The image on the right is clearer, but retains its photorealistic look.
A side-by-side comparison of the same image of a mountain. The image on the right is clearer, but retains its photorealistic look.
A side-by-side comparison of the same image of a mountain. The image on the right is clearer, but retains its photorealistic look.

Enhancement that looks natural

Enhance scenic travel photos like snow-covered mountains with natural-looking clarity. The AI image upscaler sharpens details and improves resolution while keeping textures, lighting and colours realistic, so your images never feel over-processed.

A side-by-side comparison of a painterly illustration of a woman with brown hair. The image on the right sharper, but retains all the stylistic qualities of the first.
A side-by-side comparison of a painterly illustration of a woman with brown hair. The image on the right sharper, but retains all the stylistic qualities of the first.
A side-by-side comparison of a painterly illustration of a woman with brown hair. The image on the right sharper, but retains all the stylistic qualities of the first.

Preservation of the original look while sharpening the details

Refine sketches, illustrations or digital artwork while preserving original strokes and style. The AI image upscaler enhances fine details and clarity without altering the character of your artwork, keeping every line and texture true to the original.

A side-by-side comparison of an image of a meal at a burger restaurant, with a soft drink in the foreground. In the image on the right, the logo on the drink is crisper.
A side-by-side comparison of an image of a meal at a burger restaurant, with a soft drink in the foreground. In the image on the right, the logo on the drink is crisper.
A side-by-side comparison of an image of a meal at a burger restaurant, with a soft drink in the foreground. In the image on the right, the logo on the drink is crisper.

Logos with clean edges

Improve low-resolution logos with crisp, clean edges for menus, packaging or digital use. The AI image upscaler removes pixelation and sharpens lines, helping your branding look consistent, polished and ready for both print and screen.

A side-by-side comparison of an image of a humming bird drinking nector from a flower. The image on the right is sharper and clearer.
A side-by-side comparison of an image of a humming bird drinking nector from a flower. The image on the right is sharper and clearer.
A side-by-side comparison of an image of a humming bird drinking nector from a flower. The image on the right is sharper and clearer.

Professional-quality results

Bring out fine details in bird or wildlife photos with sharp, high-quality results. The AI image upscaler enhances clarity, textures and colours, helping you create visuals that look polished and ready for portfolios, prints or online sharing.

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