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Use AI to expand images for use anywhere.

Free your photos from their original frames with Generative Expand. Marketers can turn a square or 4:3 image into 16:9 for YouTube thumbnails or 9.16 for an Instagram story. You can even turn a vertical portrait into a wide shot for use as a hero banner on your website.

A vertical portrait of a woman in sunglasses blowing a bubble with her gum is resized to a horizontal image with Firefly Fill & Expand.
A photo a sunflower is expanded horizontally to show several more sunflowers in a field.

Expand images with AI to make space for other elements.

Designers and marketers know what it’s like to have an almost perfect shot that’s just a little tight. With Generative Expand, it’s easy to use an image background expander to add space around your subject for a text overlay or just a more natural-feeling composition.

Create a whole new scene with text prompts.

Now photographers can easily expand landscape shots or reframe shots to change focus. Type a simple description of how you want to fill your expanded canvas and click Generate. Place your subject deep in the woods, on a crowded city street or within a dreamy sci-fi setting.

A photo of a bird soaring over a roof is expanded to show the whole building, with the prompt "city street with people and movement."

Expand any image for any project.

Leverage an AI image expander to automatically extend backgrounds, adjust aspect ratios, and create more space around subjects.

Designer using image expander software on dual screens to edit portraits at a desk in a modern studio.

Social media marketing

Expanded images that are perfect for Reels, Stories, posts, and thumbnails.

Photography

HD cinematic snapshots that showcase stunning backgrounds and fine details.

Website design

Images fit for banners, hero sections, grids, blocks, galleries, and carousels.

Ecommerce design

Standardised product photos with seamless backgrounds for online shops.

How to use AI to expand an image in Firefly.

Use the steps below to expand your image in Firefly and create natural-looking extensions with ease.

Tips for getting better results with AI image expansion.

Naturally extend images while maintaining consistency, composition, and visual quality. Follow these tips to create flawless extended backgrounds and images with less editing.

Expand images with open space where possible.

AI image expansion works best when extending backgrounds, landscapes, and other open areas. For example, extending a Goa beach scene is often easier than expanding a tightly cropped group photo. Giving the AI more background context helps create cleaner extensions.

Do expansion edits gradually.

For projects that require large changes, extend the image in smaller stages rather than all at once. This can help maintain details, perspective, and lighting. This method is great for converting square photos into wide banners or full-screen images.

Use prompts that guide the expansion.

If you aren't getting the results you want, add a descriptive prompt to tell the AI what should appear in the new space. Clear instructions help the AI image expander create more relevant and realistic results. An example: "extend the wedding venue with floral decorations and ambient lighting."

Expand images for every creative need.

Jump-start projects quickly with Firefly's AI image expander - extend any photo, illustration or design in seconds, right from your Firefly workspace.

For designers & artists

Expand your canvas without starting over. Extend illustrations, backgrounds or compositions beyond their original crop, then refine the new areas to match your style and creative vision.

For content creators

Reformat one image for every platform. Use the image expander to turn a square photo into a portrait or landscape ratio, filling in new background so nothing looks stretched or cropped.

For entrepreneurs

Turn one product shot into every size you need. Expand image backgrounds to fit banners, listings and social ads without booking a new shoot.

For everyday creators

Bring old photos back to life. Use the image extender to add space around a favourite photo for printing, framing or filling out a wider shot.

Three women with tattoos and skateboards sit on a wall with an overlay of the Firefly Quick Actions menu.
Three women with tattoos and skateboards sit on a wall with an overlay of the Firefly Quick Actions menu.
Three women with tattoos and skateboards sit on a wall with an overlay of the Firefly Quick Actions menu.

All the tools you need in one place.

Create, edit and expand images with AI in one place without switching between apps. From social media creatives and festive campaign visuals to product listings and presentations, this AI image expander streamlines your workflow and saves time.

A photo of artfully plated fruit and yoghurt is seamlessly expanded in Firefly to show more items on the table.
A photo of artfully plated fruit and yoghurt is seamlessly expanded in Firefly to show more items on the table.
A photo of artfully plated fruit and yoghurt is seamlessly expanded in Firefly to show more items on the table.

Precise control.

Expand images with AI while controlling exactly what changes and what stays the same. Whether you’re refining portraits, product shots or marketing creatives, Firefly lets you adjust specific areas without affecting the rest of your image.

Before and after images showing how a vertical scene of clay Dutch buildings is expanded with the AI image expander into a horizontal scene.
Before and after images showing how a vertical scene of clay Dutch buildings is expanded with the AI image expander into a horizontal scene.
Before and after images showing how a vertical scene of clay Dutch buildings is expanded with the AI image expander into a horizontal scene.

Context-aware edits.

Firefly’s AI image expander understands lighting, perspective and style to create natural-looking extensions. This makes it ideal for expanding backgrounds in travel photos, event visuals or campaign creatives while keeping results realistic and consistent.

Happy dogs running in grass with the scene expanded horizontally in Firefly to show more open space.
Happy dogs running in grass with the scene expanded horizontally in Firefly to show more open space.
Happy dogs running in grass with the scene expanded horizontally in Firefly to show more open space.

Speed.

Quickly expand images with AI and generate high-quality results in seconds. Perfect for fast-moving workflows like social posts, ad creatives or festive promotions, Firefly helps you save time without compromising on image quality.

See what you can do in Firefly.

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