How to use Adobe Express to enhance your eCommerce website design.
Adobe Express has a range of tools that can help build and enhance your eCommerce offering. Here are four ways Adobe Express can support your eCommerce activity:
1. Apply your brand to your eCommerce webpages.
Cohesive eCommerce branding can help to strengthen your online reputation and brand image. It creates a sense of authority and authenticity online, which can make your brand appeal more trustworthy and recognisable to customers.
It’s easy to create a cohesive eCommerce site design with Adobe Express. Use visual assets and customisable elements to establish a design theme that adds a sense of authenticity to your site. You also set up your own Brand kit and instantly apply your fonts, logos and other brand assets to any design to help you always stay on brand.
2. Consider mobile-first use and other accessibility requirements.
It’s important to make sure your website is accessible and inclusive for all users. This includes users with visual and auditory impairments. This might include adding captions to any videos on your website, including alt text for any images and ensuring each heading is clearly tagged as a H1, H2, etc. for screen readers to navigate.
Additionally, as people now have more ways to access the internet than ever before, it’s also important to make sure your site is responsive across various devices. For example, prioritising the content on your product pages to be desktop, tablet and mobile-friendly.
3. Optimise your product imagery for your website.
It’s vital your products look good on your website – after all, who wants to buy something that’s blurry and hard to see? Luckily, Adobe Express makes it easy to upgrade the visuals on your eCommerce website.
Remove backgrounds from images to ensure your product page is cohesive and streamlined, with the main focus on the products themselves. Use the resizing tool to adapt brand assets and more for different channels, whether it’s an in-app product page, website banner ad or social media post. Doing so can ensure your content looks sleek and professional across all your channels.
4. Support your eCommerce offering with video content.
The preference for video content has significantly increased in the UK due to the success of platforms like TikTok. Videos can help make your content more engaging and attractive for users. In the world of eCommerce, video content can be leveraged in all sorts of creative and exciting ways, from showcasing products in action to creating authentic customer testimonials.
With Adobe Express, you can create captivating and stand out videos with ease. You can also edit, crop and adjust the volume or speed of your videos and post the final product to your website, as well as YouTube and your other social media channels.
