Create, plan and schedule social media posts in the new Adobe Express mobile app.

"When to post..." with calendars and clocks in the background

Summary/Overview

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The new Adobe Express mobile app is an all-in-one tool for social content creators. We’re passionate about making social media strategy accessible. So, we created a free tool that allows you to do everything from your phone. The new app enables you to create, plan and schedule social media posts across multiple platforms in just a few taps.

Get to know more about the exciting new capabilities, and explore how to get started planning your content.

Craft social media content on the go in the free mobile app.

Social content creation requires reactive thinking. The new Adobe Express mobile app allows you to create and post social media content on the go, across multiple platforms. So, when an idea strikes, you only need to reach into your pocket.

Create your caption, add your photos or video content – and you’re good to go. You can also select what type of post you want to create. For example, if you’re posting to Instagram, choose between a Post, Reel or Story.

If you’re stuck for inspiration, you can also use our Generative AI feature, which can create post copy in seconds. Just add a prompt in the caption box and click ‘Generate’. You can then preview your post to see what it’ll look like. Save it as a draft for later, or publish it right away.

The feature is free, flexible and accessible. So, it takes just minutes to create a complete post.

Build your own social media calendar and content plan.

If you want to get organised, the app also offers an easy-to-use content calendar function. Build your content plans across multiple platforms and organise your social media posts for the rest of the month or year.

Simply head to the Menu, then to your Schedule to open up the calendar. Then, just click on a day to see all the posts you have lined up, or to add more. It’s a quick, straightforward way to plan ahead for any big events or releases, and allows you to visualise the year ahead.

Editable brand design ideas and examples.

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brand

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Schedule your social content across multiple accounts.

The content calendar function also allows you to schedule your posts across multiple social media accounts. Post on Facebook, Instagram and TikTok at the same time – all from a single app.

When creating your content, you’ll be able to choose a publish date and time, and the app will publish your posts automatically when the time comes. No need to worry about opening the app or logging onto your different accounts to get things live.

Stuck for ideas? Search for inspiration in the mobile app.

If you’re sick of staring at a blank content calendar, you can use the Adobe Express app to search for post ideas too. Find inspiration at the early stages of planning your social media strategy, then you can build out your calendar without any gaps.

Find pre-made post and video templates, posters, imagery and more and get scheduling exciting, creative content.

Ready to get started? Download the Adobe Express app to start building your content plan and creating posts in just a few minutes. Find inspiration or start from a blank canvas – however you work, unleash your creativity and simplify your social media strategy today.