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Inspiration in the color Tiffany Blue.

Learn the history and meaning of the color Tiffany blue, an iconic color between creamy aqua and turquoise.

Design with tiffany blue

What is the meaning of the color Tiffany blue?

Tiffany blue color is the common name for a robin egg blue used by the famed New York jeweler Tiffany & Co. Ever since Charles Tiffany laid claim to the color in 1845, it has seeped into the fabric of everything of luxury grade. Tiffany & Co. has used the color so extensively that the cyan-esque, creamy color Tiffany blue has become the epitome of iconic branding.

Tiffany blue color is a hue of minty cyan. The color is synonymous with “luxury” and has long been a cultural symbol of marriage proposals.

The history of Tiffany blue color.

The color Tiffany blue was first published by Tiffany & Co. in 1845.

The renowned jewelry brand Tiffany & Co. was founded in 1837 in New York. After their first years in business, one of the co-founders, Charles Tiffany, chose a minty cyan-like blue as the brand’s official color. It was first published on the cover of the Tiffany Blue Book (a catalog) in 1845. Some say Tiffany chose this color because of the Victorian-era fixation with turquoise, jade, and aqua, especially among brides.

Tiffany blue color was eventually named by Pantone.

The color Tiffany blue was introduced at the height of the Victorian era, but it was more than 150 years before the color was recognized by a formal institution. In 2001, Pantone named the color PMS 1837, a nod to the founding year of Tiffany & Co. The color Tiffany blue was finally trademarked by Tiffany & Co. in 1998.

Tiffany blue color became more than just an engagement ring box.

The color Tiffany blue slowly made its way outside of the shop window in the 1900s. First, Tiffany & Co. worked to associate the color with more than just wedding proposals — in their own products, the color Tiffany blue showcased gifts for all other occasions. Tiffany blue has since appeared in movie and TV wardrobes as a sign of sophistication, and also on book covers, in interior design, etc.

The color Tiffany blue across different cultures.

Branding has never been so successful as it is with the color Tiffany blue.

The colloquial name “Tiffany blue” tells us that this color is different. Even brands that seemingly “own” a color — like the scarlet red used by Coca-Cola — don’t marry the color to their company. Tiffany blue color, however, carries a brand’s name. Even the Pantone name PMS 1837 is a homage unlike any tribute paid to a brand before.

Pantone commentary on the color Tiffany blue.

The Pantone Institute does more than name colors. The guidance they provide in color application across industries has shaped everything from art and design to fashion and interiors. In studying the color Tiffany blue, Pantone has described it as “provocative of…seascapes, feelings of freshness…new beginnings.” These qualities are not owed to the history of the color, but instead to the psychology of its ingredients: blue and yellow.

Breakfast…in Tiffany blue color.

One striking portrayal of the color Tiffany blue is the 1961 movie Breakfast at Tiffany’s. Because the primary character, played by Audrey Hepburn, is enamored with Tiffany & Co. brand and the lifestyle it suggests, the Tiffany blue color boxes make regular appearances in the film. Set against Hepburn’s famous all-black ensemble with white pearls, the color Tiffany blue shows off its most captivating appeal.