Get inspired by some of our favorite logo designs.
A wordmark logo consists of stylized text representing a brand’s name. This approach works well for businesses looking to maintain a sleek, professional look.
Choosing the right typography is crucial—serif fonts convey tradition and trust, while sans-serif fonts communicate modernity and simplicity. Mixing font pairings can add personality and dimension to a wordmark, making it unique to your brand.
A creative way to design a logo is by merging text with a visual element. Replacing a letter with an icon or symbol can add an artistic touch while maintaining brand recognition.
When applying this technique, ensure the modified text remains legible. Test different versions and gather feedback to ensure clarity while keeping the design visually engaging.
Placing text over an image can create a compelling contrast and reinforce brand identity.
To ensure readability, use high-contrast colors, subtle overlays, or text effects. Adjust the background image’s size and positioning to complement the overall shape and structure of the logo without overwhelming the typography.
Layering text can create a sense of depth and hierarchy. This effect works best when the background text is bold and large, while the foreground text remains thinner or in a contrasting color for readability.
Use this technique to highlight key brand messages or emphasize specific aspects of your logo’s design.
Typography customization can make a logo stand out. Text effects such as drop shadows, outlines, gradients, or image fills can add flair while reinforcing the brand’s theme.
For example:
Choose effects that align with the brand’s identity without compromising readability.
Repeating elements within a logo can reinforce brand recognition.
This technique is often seen in media and entertainment logos, where repeated shapes, symbols, or letters create a dynamic and recognizable pattern. Repetition can also symbolize unity, diversity, or continuity.
Your logo should tell a story about what your brand represents.
For businesses selling a specific product, incorporating relevant imagery can make the logo instantly recognizable. For example, a café logo might include a coffee bean illustration, while a tech startup might use geometric, futuristic elements.
Choose visuals that align with your brand’s purpose, ensuring they are simple, scalable, and timeless.
Icons and symbols can enhance a logo’s memorability.
To ensure originality, avoid overused symbols commonly seen in competing brands. Instead, consider designing a custom icon that represents your brand’s core values. Experiment with scaling, color variations, and positioning to refine the final composition.
If you’re going for a more classic, traditional, or timeless approach, go with a black and white logo. Think of iconic brands such as Chanel or The New York Times – their logos fare perfectly when printed both in black and white or in color because the black remains the same both ways. Black can also communicate something more edgy or subdued or something that should be taken seriously. You can always design a black logo and add color to it for a special variation.
