Supercharge your enterprise workflow with Adobe Express for Enterprise
Some marketing departments treat content creation like a conveyor belt, but enterprise teams know better. From customizing on-brand messages for a segmented global audience to managing internal and external materials across geographically distributed teams, enterprise organizations are tasked with creating a constant stream of high-quality content to win customer attention and communicate effectively.
But the continuous demand for more, more, more burns out enterprise creatives and puts pressure on non-designers in sales, marketing, and HR departments, who are increasingly being asked to create content, too. And above all, consumers today expect ever-more-personalized content, which comes at an even greater cost to companies.
So, how can enterprise teams churn out exceptional, on-brand content quickly and easily without compromising quality or overextending on cost?
Integrated AI-powered solutions like Adobe Express simplify content production and management. The tool is popular with small business owners, solopreneurs, and casual creatives, but Adobe Express for Enterprise solves particular pain points and adds critical value for big companies too — keeping CMOs and their teams on schedule, on budget, and ahead of competitors.
“It’s about helping users create content,” says Ronald Foo, principal product marketing manager at Adobe. “But more than that, it’s about helping people communicate better with one another.”
Content creation can feel like an uphill battle for large organizations. Fortunately, Adobe Express is a holistic, enterprise-specific solution that solves headache-inducing problems and expensive creative workarounds. Learn how this powerful tool supports effortless, high-quality content creation and empowers your team to unleash their creativity across every channel.
Summary/Overview
The growing demand for personalized enterprise content
It’s no surprise that 90 percent of marketers use content as part of their marketing strategy, considering that quality content boosts lead generation for 74 percent of businesses, according to Forbes. Personalized content, in particular, generates head-turning results, with 95 percent of marketers saying personalization is either somewhat or very successful. Additional research has found that this strategy can lead to as much as a 20 percent lift in sales opportunities.
However, creating personalized content is complex. Enterprise marketing teams are under a lot of pressure to produce content like never before — and with fewer resources. The battle for attention is fiercer than ever, and your team needs to create high-quality content that stands out in a crowded, competitive environment.
Enterprise teams must address many different challenges, including:
- Organizational mandates to use AI in marketing, but difficulties finding trusted AI tools that integrate with their workflows
- Non-designer departments need to create visual materials for internal or external use, but they deliver non-compliant or low-quality end products
- Shorter timelines and higher costs of content production
Embracing a new way of doing things
Many enterprises want to use content creation solutions to speed things up, but few of those tools solve the organization’s biggest pain points.
Non-designer employees usually turn to tools they’re familiar with, such as Microsoft Word or PowerPoint. The problem is that these tools aren’t designed for creative visuals, and other content management tools aren’t much more helpful.
In the absence of non-designer-friendly tools, marketing, sales, and HR teams have to rely on graphic designers to create collateral. The near-constant requests cause even more bottlenecks and late nights for hardworking, creative teams.
If you’ve ever tried to cobble together marketing collateral in a solution like PowerPoint to reduce the load on designers, you’ve likely thought, “There’s got to be a better way.”
Fortunately, there is.
Modern marketers are switching to cloud-based enterprise tools to create high-quality content with a click. Marketing solutions like Adobe Express for Enterprise offer so many useful features, including:
- Localization. Enterprise companies engage with customers on a larger scale across geographic regions with different languages and unique cultural contexts. This requires specific segmentation and localization. Ideally, enterprises should have a lightweight tool with self-service options that allow local teams worldwide to customize safe, on-brand content wherever they are and for any audience. Integrated translation features are also a must to speed up the process.
- Non-designer features. Non-designers are being tasked more and more with content creation. “Many times, your creative teams need to wear different hats,” Foo says. “Your marketers need to wear multiple different hats, too.” Spending hours training non-designers on the nuances of creative software is impractical. Look for a solution that empowers these employees with simple tools that drive content velocity and break down barriers. The right solution allows non-designers to pull from pre-configured templates, relieving overburdened creative teams.
- Integration. Nobody has time to toggle between a bunch of creative tools. A modern content creation app should integrate with the solutions your team already uses, breaking down silos and helping everyone stay connected with less hassle.
- Templates. Brand safety is paramount for enterprises. Effective enterprise content management solutions allow designers to build and share approved templates. Integrated brand management software and features like template locking are also a must for protecting brand integrity in distributed teams.
Adobe Express for Enterprise: The all-in-one AI content creation tool for modern marketing teams
Many people think of Adobe Express as a nice tool for casual creatives, small businesses, and solopreneurs. But it’s become so much more than that.
Adobe Express for Enterprise is an all-in-one content creation solution that combines enterprise-grade brand management software, intuitive tools, advanced AI that’s safe for business, and seamless workflows with world-class creative apps — empowering individuals across an enterprise to produce impactful, on-brand content faster and more easily than ever.
Unlock the full power of the Adobe ecosystem
Adobe Express is fully interoperable with the broader product ecosystem, including Adobe Acrobat PDF, Adobe Document Cloud, Adobe Experience Manager Assets, Adobe GenStudio, and more. If your organization already uses Adobe solutions, this seamless integration keeps your enterprise resources, tools, and assets in one place.
“Interoperability is truly the backbone that helps organizations stay connected,” Foo says. “A lot of enterprise organizations already use Adobe, so we can continue to support organizations in a way where they don't need to think about having multiple different software tools.”
Indeed, teams can create a single brand kit and make it available across tools like Adobe Photoshop and Adobe Illustrator. “You have your logos, colors, and fonts all embedded within the brand kit,” Foo says. “Your creative professionals don’t need to always be in Express because it's connected. They could easily update an asset in their Photoshop tool, and it automatically gets updated in Express.”
No more double work or inconsistent branding — just your most up-to-date logo, colors, and fonts embedded into every asset, customized, personalized, and localized, on brand and in no time.
Generative AI: Safe, copyright-free, and powerful
Adobe Express for Enterprise is an AI content generation app that anyone can use to accelerate on-brand asset creation and extend production across teams. Of course, human imagination still matters. “AI helps facilitate creativity,” Foo says.
Still, the Adobe Firefly generative AI features in Adobe Express are remarkable. Easily adapt materials to different regions and languages with generative AI to elevate the customer experience. Adobe Firefly-powered features like Text to Image, Text to Template, Text Effects, and Generative Fill create powerful content for marketing teams. Features like auto-translate are so deeply integrated into Adobe Express workflows that they support production-ready asset creation in just a few clicks — all at a greater scale and lower cost.
Not only does Adobe Express generative AI speed up workflows, but it’s also safe for enterprise businesses. There’s no need to worry about copyright or safety concerns — all content comes from Adobe Stock, a royalty-free image database.
Adobe Express will also soon release custom modeling capabilities for enterprises. Organizational teams will be able to train Adobe Firefly on their branded assets and generate on-brand content every time. This feature makes Adobe Express even more actionable for non-designers, who can confidently create on-brand content without second-guessing their creations. The AI tool can rapidly generate text variations, headers, taglines, images, and more without straying from your branding guidelines.
Lighten the design load
With Adobe Express, enterprises can reduce creative staff burnout and remove bottlenecks. The lightweight enterprise marketing solution allows non-designer teams like sales, corporate communications, and HR to create visual content with confidence for internal or external use. Thanks to connected brand kits, non-designers always have the latest approved assets and designs.
Configurable templates and brand kits allow every team to generate its own self-serve content. With template locking and style controls, brand managers can share approved content for others to reuse, localize, or make last-mile edits. Interoperability between Adobe Express, Photoshop, and Illustrator bridges creative and marketing workflows, keeping assets on brand and always up-to-date.
“We think about helping these different teams who don't necessarily have that direct line of communication with the creative teams — what can we do to create that?” says Foo. “Template sharing, template locking, brand kits, allowing that to manifest itself in the product so that we can help our users or the different teams work better together.”
Marketers can quickly produce content variations of their campaigns and repurpose or resize assets for any channel. Adobe Express can even translate text into any of 45 languages, which is crucial for large organizations with internationally distributed teams that need content to stay on brand across different regions and contexts.
Capabilities like Brand Controls, Bulk Create, Generate, and Firefly Custom Models enable marketers to reuse and adapt content for upcoming campaigns and localize marketing assets for different regions. Sales teams can create and customize engaging materials for clients and prospects, communications teams can design content for stakeholders, and HR professionals can easily produce a visually appealing deck.
It’s all about empowering non-designers and lightening the load for design teams. “This setup allows your non-designer, your marketer, to always have access to the latest on-brand content to use,” Foo says.
How global brands are winning with Adobe Express for Enterprise
“Express is a very versatile app for any need, any team, and any organization,” Foo says. But the power of Adobe Express for Enterprise isn’t abstract — some of the world’s biggest brands are using it to scale and improve their content operation.
Adobe partner Owen Jones leveraged templates to reduce revision times by an impressive 40 percent and deliver files 15 percent faster. Additionally, the new system reduced agency involvement by 50 percent, freeing designers to focus on more high-value work.
IBM experienced great success using GenAI in Adobe Express, as Firefly increased project capacity by 30 percent and reduced time to market by 70 percent. Japanese brand Dentsu also saw a 70 percent faster time to market by embracing this integrated enterprise content management solution. The company saved hours of work while improving branding consistency across departments.
Adobe Express has also been an incredible time-saving tool for our own internal teams. Adobe marketing and communications teams use Adobe Express for Enterprise across various use cases. The social media team leverages Adobe Express templates from the creative studio to make and activate content more quickly, enabling them to test and optimize content at a faster pace. They accelerated time to market by 12x, improved engagement by 35 percent, and reduced costs by 17 percent while saving hundreds of hours annually. Adobe’s sales team reduced delivery time for client assets from two to three weeks to just half an hour, helping them close deals and realize revenue faster.
Adobe Express for Enterprise: Your trusted partner in content creation
Enterprises need every advantage possible to stand out in a crowded market. Integrated, AI-powered content creation solutions like Adobe Express remove the friction and delays in content production and management. It cuts costs, empowers non-designers with self-service templates, reduces time to market through AI in marketing and integrations, and supports global content creation efforts.
Whether allowing your non-designers to produce professional-level assets or your creative teams to focus on higher-value projects, Adobe Express for Enterprise offers the versatility and efficiency needed to elevate your entire organizational marketing strategy.
Ready to elevate your content strategy and amplify your creative workflows? Start your journey with Adobe Express for Enterprise today and experience how effortless, high-quality content creation can transform your marketing efforts.