The Brand Mindset: How Great Brands Think, Not Just Look

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Branding


Lights, Camera, Conversion: Video Storytelling That Drives ROI

00:24:18

Lights, Camera, Conversion: Video Storytelling That Drives ROI

Discover how Vimeo launched a creative brand campaign at speed using Adobe tools — from storytelling to performance-driven results.

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Thriving as a Brand Designer: Lessons Learned from an Insider

00:16:24

Thriving as a Brand Designer: Lessons Learned from an Insider

Join Adobe’s Chris Bartoldus to learn how brand teams work, challenge the system, spot blind spots, and evolve brands from the inside out with impact.

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From Brand to Belonging: Earn Your Community

00:14:26

From Brand to Belonging: Earn Your Community

Join designer and brand strategist Izzy Poirier to discover how to build brand strategies that make people want to show up, stick around, and come back.

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Turn Attention Into Action with the Creative Power of Reels

00:21:00

Turn Attention Into Action with the Creative Power of Reels

Learn more about leveraging Reels on Meta platforms. Boost brand and direct response on Instagram and Facebook with creative tools and strategies.

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Express Your Creativity with Video on LinkedIn

00:23:27

Express Your Creativity with Video on LinkedIn

Learn how LinkedIn and Adobe Express are empowering creators and marketers to break through barriers and achieve creativity at scale.

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Build Your Standout Personal Brand on Social Media

00:14:34

Build Your Standout Personal Brand on Social Media

@sandracreatess shares actionable steps for creating a cohesive visual identity and designing a memorable personal brand that sets you apart online.

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AI as a Creative Catalyst

00:25:28

AI as a Creative Catalyst

Learn how responsible AI helps creators and influencers protect their work, ensure fairness, and build trusted digital communities.

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Super Session: Future-Proofing Your Design Career in the Age of AI

00:54:52

Super Session: Future-Proofing Your Design Career in the Age of AI

Discover tips to stay relevant and thrive in a changing creative landscape by learning to amplify the human skills AI can't replicate.

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Designing a Killer Brand: Behind the Story and Process

00:52:20

Designing a Killer Brand: Behind the Story and Process

Join Lincoln Design Co. to explore how it built its' agency brand: what worked and what fell flat, client case studies, and why culture and authenticity matter.

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Elevating In-House Brand Content with Generative AI

00:47:57

Elevating In-House Brand Content with Generative AI

Learn how to use generative AI tools in Premiere Pro to elevate your brand's visuals and create more engaging content.

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Turning Likes into Leads: Navigating Social Media as a Designer

00:40:29

Turning Likes into Leads: Navigating Social Media as a Designer

Join logo designer James Barnard as he reveals how he amassed almost a million followers across his social platforms, turning those viral views into customers

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Brand Design with Photoshop, Illustrator, and InDesign

00:50:39

Brand Design with Photoshop, Illustrator, and InDesign

Learn how to work in Photoshop, Illustrator, and InDesign to create polished, flexible, on-brand assets that scale across projects and platforms.

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Real-Time Camera-to-Cloud Workflow with Frame.io

00:51:24

Real-Time Camera-to-Cloud Workflow with Frame.io

Fujifilm + Camera-to-Cloud—send from camera to Frame.io + Adobe apps in real time. Faster reviews, secure metadata, deliver sooner. No card pulls.

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Omnicom Predicts: Generative AI, Creative, and a Bright Brand Future

00:48:51

Omnicom Predicts: Generative AI, Creative, and a Bright Brand Future

Explore GenAI, insight, and prototyping with Omnicom to build future-ready creative marketing that drives lasting brand impact.

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The Brand Mindset: How Great Brands Think, Not Just Look

00:58:16

The Brand Mindset: How Great Brands Think, Not Just Look

Join visual strategist Kladi Vergine to explore the future of dynamic branding: flexible systems rooted in strong foundations and thoughtful methodology.

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Learn from the BBC: Brand Consistency with Motion Graphic Templates

00:59:59

Learn from the BBC: Brand Consistency with Motion Graphic Templates

Learn how to create Motion Graphics templates (MOGRTs) that your company can use in both After Effects and Premiere Pro to maintain brand consistency.

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From Sketch to Storefront: 3D Innovation at Kate Spade

00:45:15

From Sketch to Storefront: 3D Innovation at Kate Spade

Discover how high-fidelity 3D digital twins created with Substance 3D are transforming iconic brands like Coach, Kate Spade and Stuart Weitzman.

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Create, Share, Deliver — Brand Proposals from Start to Finish

00:54:26

Create, Share, Deliver — Brand Proposals from Start to Finish

Branding expert Hadrien Châtelet shows how to build brand and visual identity presentations using an end-to-end workflow with InDesign.

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Ditch the Dull: Build a Brand Identity with Bite

00:52:27

Ditch the Dull: Build a Brand Identity with Bite

Pink Pony Creative founder Kristy Campbell shares how to build brands with bite through bold visuals, rich storytelling, and unmistakable personality.

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Photoshop & Lightroom: the Brand Builder's Workflow

00:45:33

Photoshop & Lightroom: the Brand Builder's Workflow

Learn how to harness the power of Photoshop and Lightroom to create a streamlined cross-app workflow that empowers designers to build a cohesive brand identity.

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Brand Clarity in a Noisy World: Strategy and Identity for 2025

00:53:07

Brand Clarity in a Noisy World: Strategy and Identity for 2025

In today's evolving world of modern branding, explore building strong, emotional brands in today’s fast-paced, visually crowded world with Magdiel Lopez.

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Unleash Your Creativity: Break Free from Repetitive Content with Gen AI

00:52:09

Unleash Your Creativity: Break Free from Repetitive Content with Gen AI

Learn how to use AI features and tools in Adobe Premiere Pro to create high profile projects that elevate your brand.

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Visual Velocity: How Modern Brands Create Content Faster

00:58:19

Visual Velocity: How Modern Brands Create Content Faster

See how Substance 3D, Unreal Engine, and generative AI speed up production, lower costs, and deliver photoreal visuals without losing quality or brand integrity

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In-person, On-demand Session

The Brand Mindset: How Great Brands Think, Not Just Look - S6231

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Speakers

  • Kladi Vergine

    Kladi Vergine

    Award-Winning Designer, Visual Strategist and Author, Adobe

Session Resources

No resources available for this session

About the Session

Today’s most resonant brands aren’t built — they’re lived. As branding shifts from static assets to adaptive ecosystems, designers must think beyond logos and guidelines. Join award-winning visual strategist Kladi Vergine to explore the future of dynamic branding — flexible systems rooted in strong foundations and thoughtful methodology. Learn how to balance structure and freedom, align internal vision with customer experience, and express identity through motion, interaction, and emotion — beyond what’s merely seen.

Kladi will show you how to:

  • Rethink brand identity as a dynamic ecosystem — not a fixed toolkit
  • Align corporate vision with real-world brand perception and culture
  • Create systems that adapt across media while staying grounded in strategy
  • Design brands that feel consistent not through rules, but relationships

Technical Level: General Audience

Category: Thought Leadership, Collaborating with Your Team

Track: Branding

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Illustrator, Social Media Content Creator, Marketer, Content Manager, Advertiser

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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