Thriving as a Brand Designer: Lessons Learned from an Insider

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About the Session

Whether you’re curious about brand design or just starting out, this session is a survival guide to the rapidly evolving rules. Join Adobe senior designer, Chris Bartoldus, to explore how real-world brand teams operate. Learn how to respectfully challenge the system, address brand blind spots, and evolve a brand from the inside out — while making a real impact. Packed with insights and practical tips from a branding insider, this session will help you thrive in today’s competitive brand design world.

Discover how to:

  • Break brand guidelines — strategically
  • Identify missing pieces in the brand system and propose scalable solutions
  • Add your personal and generational lens
  • Optimize results by thinking like a business partner and designing for impact

Technical Level: General Audience

Category: Industry Best Practices

Track: Branding

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, Print Designer, Web Designer, Illustrator, Social Media Content Creator, Marketer, Content Manager

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