Turning Likes into Leads: Navigating Social Media as a Designer

Closed captions in English coming soon.

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About the Session

In the space of one year, logo designer James Barnard went from almost losing his freelance business to a six-figure operation, all thanks to embracing social media and working harder on his personal brand. Today, James has amassed more than a million followers across his social platforms. He uses this audience to generate interest in his logo design business, turning those viral views into paying customers.

In this session, James will share:

  • Where he finds inspiration (and the time) for his video content
  • How to navigate platforms like Instagram and TikTok
  • How to turn views into leads
  • Tips for striking a balance for your overall happiness and sanity

Technical Level: General Audience

Category: Thought Leadership, Running Your Business, Industry Best Practices

Track: Branding, Creator

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Print Designer, Illustrator, Marketer, Content Manager, Advertiser

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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