Many brands and businesses are embracing artificial intelligence (AI) for to improve creative work and the customer journey. One area of focus is packaging design, which plays a crucial role in shaping a product’s identity and attracting customers at a first glance. The right design can mean the difference between a sale and a pass.

In this Adobe Express guide, we’ll look at how you can use AI for packaging design to create stunning patterns and logos for your product’s packaging. See how you can save money with your packaging strategy and more.

Why use AI for your product packaging design?

Here are some of the benefits of using AI for packaging design:

• Streamline the design process. AI can help with everything from drafting ideas to creating the final design, with AI-generated, logos, and realistic 3D mockups.
• Generate initial packaging ideas. One of the biggest advantages of using AI to design packaging is how quickly you can create new versions. Testing different layouts, colours, or patterns is instantaneous. You don’t need to get stuck on one idea; you can try out countless versions before deciding.
• Save time and money. AI packaging design tools are more affordable than hiring a designer, allowing you to save on costs while still ending up with a professional-looking product.
• Prototypes and simulations. If you’re pressed for time, AI offers packaging design templates that you can quickly customise. This option is perfect for anyone needing a fast solution, whether it’s for a product launch or an urgent redesign.

How to use AI for packaging design: A step-by-step.

Let’s look at how you can use AI to improve different features of your packaging design.

1. Create a Brand Kit.

Create branded content in a fraction of the time and give every design a consistent look and feel with Adobe Express. Upload your brand assets to Adobe Express and easily access your fonts, colours, and logo to speed up content creation. Brand kits can be created from scratch or from an existing library.

2. Create your prompts.

The quality of your prompts directly influences the quality of the generated content. A well-crafted prompt should be clear, detailed and specific, outlining key aspects such as colours, materials, branding elements, and the target audience

3. Generate your initial designs.

Once you've added your prompt, it's time to generate your first set of AI-assisted designs. The Adobe Firefly generative AI tools can produce multiple variations in seconds, providing a strong starting point for your packaging concept. These initial outputs serve as inspiration and a foundation to build upon rather than finished products.

At this stage, assess different elements such as shape, colour schemes, typography, and branding cohesion. If a design isn’t quite right, tweak your prompts and regenerate. AI allows for rapid prototyping, helping you visualise multiple ideas without costly iterations.

4. Refine and perfect your designs.

While AI can generate impressive results, human creativity remains essential in refining and perfecting packaging designs. This step involves manually adjusting elements to ensure they align with brand identity, usability, and market appeal.

5. Simulation testing.

AI isn’t just useful for visualising designs, it can also help predict how your packaging will perform in the real world. Small businesses can use AI-powered simulation tools to analyse various aspects of their packaging before production, saving on time and resources.

Key areas of AI-driven simulation testing:

• Environmental impact: AI can predict carbon footprint, material waste, and recyclability.
• Material and structural integrity: AI models can simulate stress tests to ensure packaging durability.
• Customer appeal: AI can analyse which design elements draw the most attention.
• Supply chain efficiency: AI can optimise packaging sizes for shipping, cost reduction and storage efficiency.

How can Adobe Express help you create unique product packaging with AI tools?

Let’s look at how Adobe Express can help you create more expressive visuals for your product packaging design.

1. Generate design ideas from text prompts.

With the AI Image Generator, you can create clear, detailed prompts that suggest colours, materials, and branding elements. These AI-generated ideas serve as inspiration, helping refine and develop the perfect packaging solution.

2. Turn your initial sketches into packaging designs.

Upload hand-drawn or digital sketches to the sketch to image feature. Refine shapes, enhance details, and apply branding elements. Watch concepts turn into professional-quality packaging visuals ready for prototyping and production.

3. Get inspired by AI text effects.

AI-powered text effects can elevate your packaging design by adding dynamic typography styles, textures, and visual enhancements. Create eye-catching packaging that aligns with your brand identity and captivates customers.

4. Create detailed brand kits.

AI simplifies brand kit creation by organising logos, fonts, colours, and design elements into a cohesive package. Ensure brand consistency across all packaging materials.

5. Showcase your packaging on social media.

AI tools help create visually appealing mock-ups of your packaging, perfect for showcasing on social media platforms like Instagram. These realistic visuals make it easy to highlight your product’s design.

Generate AI templates to create packaging designs at scale with Adobe Express.

Whether you're designing for a product launch or seeking creative inspiration, the AI template generator offers a seamless, efficient way to bring your vision to life

This tool utilises generative AI technology to curate designs that are both visually striking and brand-appropriate. Customise your packaging and marketing materials with Adobe Stock images, icons, and fonts. Plus, leverage AI features like the Text Effect Generator to add a unique flair to your designs.

Experience how AI can streamline the design process for your packaging and beyond with Adobe.

Try Adobe Express for free now

Good to know.

Can AI create a package design from scratch?

While AI can generate impressive results, human creativity remains essential in creating prompts and perfecting packaging designs. It’s important to provide the parameters for your elements to ensure they align with brand identity, usability, and market appeal.

How can I design product labels with AI?

To design product labels with AI, start with a detailed prompt that specifies key elements like colours, typography, materials, and branding requirements. The quality of your prompt directly affects the output, so be clear about the aesthetic and functionality you need.

How do I design my own logo with AI?

To start designing your logo, your prompt should include features that you want in your logo such as your brand’s colours, preferred style, and shape.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.