Brochure marketing: What it is, how it works and examples.
Learn more about brochure marketing and how it could benefit your business.
Today, the average consumer is bombarded with adverts and marketing materials. So, how do you cut through the noise and ensure your products and services are seen? One method that’s shown to have effective results is the use of marketing brochures.
Join us as we explore brochure marketing, both digital and printed, and how Adobe Express can help you add them to your strategy.
What is brochure marketing?
A brochure is a document used by companies to advertise or provide information about their products or services. While traditionally brochures would have been printed and delivered, today it’s common to upload marketing brochures to your website. Once online, they can be viewed by anyone with internet access.
Marketing brochures, both digital and physical, offer a succinct and efficient way of sharing the things your brand provides. Not only this, but they can be used to share information on upcoming deals, offers and new product launches.
Why use brochure marketing as part of your strategy?
Depending on your business, brochures can become a cornerstone of your marketing strategy. If you’re unsure whether you should be using marketing brochures, we’ve got some key reasons you shouldn’t overlook these materials.
- Combines physical and digital marketing. Managing both a physical and digital marketing strategy can be complex and time-consuming, but brochures combine the two channels without demanding too much extra attention.
- Incorporates multiple messaging. The beauty of marketing brochures is that they’re documents with multiple pages. This means you can include several marketing messages in one handy brochure.
- Generates interest in new products. If you have repeat customers who look forward to your latest product launches, a brochure is a great way to promote new releases. You can take this one step further and release products exclusively in your latest marketing brochure.
- Creates a visual appeal. Brochures lend themselves to visually driven products, allowing you to showcase them in full. Whether it’s property, pets or pantry essentials, you can use images to their fullest potential in a brochure.
Editable marketing brochure examples.
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4 ways to use brochure marketing for your business.
Often, brochures are what you make of them. Comprised of multiple blank pages, how you fill in the gaps is up to you. Below we explore a handful of ways you can use a brochure as part of your next marketing campaign.
1. Send direct mail brochures to your regular customers.
You might already send emails out to customers, but have you considered sending brochures? Potential buyers will need updating as your products and services change and what better way to keep customers in the loop than mailing them your latest marketing brochure?
Unlike emails, a physical brochure will be something of a novelty, encouraging the reader to pick up and read it.
2. Craft a product marketing brochure – complete with an exclusive offer.
If you have a business that creates boutique products, you could offer a marketing brochure that suits you.
For example, if you make bridal gowns, being able to show the cloth you work with, the designs, and examples of finished products can give potential customers a better idea of what’s on offer. For an extra incentive, why not include an exclusive offer in your brochure?
3. Make custom brochures for events and roadshows.
If you’re attending an event or a roadshow, you might not want to bombard passersby with all you offer. Instead, create a brochure that’s tailored to conventions and events.
Most visitors will walk around, collecting marketing materials from multiple vendors or stalls. So, think about how you can create a brochure that stands out, sums up your brand, and even reminds the reader of your stall.
4. Collaborate with partners on a local brochure.
One difficulty of being a small business is competing with the big guys and pulling in local customers. If you’re based near other businesses, it can be a good idea to create a brochure showcasing what’s available locally.
Not only can you share the costs of creating said brochure, but you can tap into a local market that you might have otherwise overlooked.
Brochure marketing best practices.
If you think a brochure marketing campaign could benefit your business, we’ve assembled a list of tips and guidelines that can help ensure you’re getting the most out of your efforts.
- Make your brochure more accessible with physical and digital options. Like a website or a physical shop, accessibility is important. If you create a brochure that is difficult to read, understand or even find, you may well be depriving yourself of potential customers.
- Ask for feedback from customers. One of the easiest ways to get feedback is to ask your customers. Think carefully about your questions and you might get enough feedback to make an informed decision on the future of your brochures.
- Include infographics and other visual assets. Brochures are a fantastic opportunity to show off your products, so try to make the pages as exciting as possible. Whether you’re including detailed images of product features or an infographic exploring your company history, there are plenty of ways to create a visually led brochure.
- Factor in the costs of printing and distribution. When deciding how many pages, or how big you want your brochure to be, you should also be thinking about the costs of printing and distributing it. Overall, it’s important you weigh the outgoings of creating brochures against the income you expect to make from them.
Free brochure marketing template ideas.
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How can Adobe Express help you design a brochure for your next marketing campaign?
Designing a marketing brochure can be difficult and time-consuming, but with Adobe Express it needn’t be. Instead of fretting over text boxes and consistent colour palettes, read on to see how Adobe Express can do the heavy lifting for you.
Design your own brochure from scratch.
Make the most of free brochure templates from Adobe Express.
Add branding to your brochure in one click.
Generate more marketing ideas and materials with the AI template generator.
If you’re on the hunt for a template that will fit your marketing brochure but there aren’t any that suit, you can always create your own template.
Simply head to the template generator, type in what you want to see – ‘commercial real estate marketing brochures’, for example – and let AI do all the hard work.
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