Learn more about brochure marketing and how it could benefit your business.
Today, the average consumer is bombarded with adverts and marketing materials. So, how do you cut through the noise and ensure your products and services are seen? One method that’s shown to have effective results is the use of marketing brochures.
Join us as we explore brochure marketing, both digital and printed, and how Adobe Express can help you add them to your strategy.
A brochure is a document used by companies to advertise or provide information about their products or services. While traditionally brochures would have been printed and delivered, today it’s common to upload marketing brochures to your website. Once online, they can be viewed by anyone with internet access.
Marketing brochures, both digital and physical, offer a succinct and efficient way of sharing the things your brand provides. Not only this, but they can be used to share information on upcoming deals, offers and new product launches.
Depending on your business, brochures can become a cornerstone of your marketing strategy. If you’re unsure whether you should be using marketing brochures, we’ve got some key reasons you shouldn’t overlook these materials.
Often, brochures are what you make of them. Comprised of multiple blank pages, how you fill in the gaps is up to you. Below we explore a handful of ways you can use a brochure as part of your next marketing campaign.
You might already send emails out to customers, but have you considered sending brochures? Potential buyers will need updating as your products and services change and what better way to keep customers in the loop than mailing them your latest marketing brochure?
Unlike emails, a physical brochure will be something of a novelty, encouraging the reader to pick up and read it.
If you have a business that creates boutique products, you could offer a marketing brochure that suits you.
For example, if you make bridal gowns, being able to show the cloth you work with, the designs, and examples of finished products can give potential customers a better idea of what’s on offer. For an extra incentive, why not include an exclusive offer in your brochure?
If you’re attending an event or a roadshow, you might not want to bombard passersby with all you offer. Instead, create a brochure that’s tailored to conventions and events.
Most visitors will walk around, collecting marketing materials from multiple vendors or stalls. So, think about how you can create a brochure that stands out, sums up your brand, and even reminds the reader of your stall.
One difficulty of being a small business is competing with the big guys and pulling in local customers. If you’re based near other businesses, it can be a good idea to create a brochure showcasing what’s available locally.
Not only can you share the costs of creating said brochure, but you can tap into a local market that you might have otherwise overlooked.
If you think a brochure marketing campaign could benefit your business, we’ve assembled a list of tips and guidelines that can help ensure you’re getting the most out of your efforts.
Designing a marketing brochure can be difficult and time-consuming, but with Adobe Express it needn’t be. Instead of fretting over text boxes and consistent colour palettes, read on to see how Adobe Express can do the heavy lifting for you.
If you know what you want your brochure to look like, you can use Adobe Express to make it happen. With user-friendly controls and total creative freedom, you don’t have to be an expert designer to build your dream marketing brochure in Adobe Express.
If you need some inspiration or want to produce something fast, you can use Adobe Express’s free templates as the foundation for your next marketing brochure. Designed by artists and easily editable, there are a range of templates to suit every style.
You’ve found the perfect template, have everything you need to fill out your brochure, but sadly it doesn’t quite fit your existing brand. With Adobe Express’s one-click apply brand tool, you can quickly turn any template into a brand-friendly product.
If you’re on the hunt for a template that will fit your marketing brochure but there aren’t any that suit, you can always create your own template.
Simply head to the template generator, type in what you want to see – ‘commercial real estate marketing brochures’, for example – and let AI do all the hard work.
What you include in a marketing brochure will depend on your business and what you’re offering. At the very least you should include several core features such as the products or services you’re offering, prices and how to contact you.
It’s generally good to think carefully about the key information you might need to include when designing your brochure.
Brochures are an effective tool in marketing and they’re relatively cheap to produce and distribute. They’re also easy to access and can be referred to by customers time and time again. In a world of emails, brochures are a breath of fresh air, and it often makes sense to use them where you can.
While you can print various marketing materials through Adobe Express, you can’t currently print brochures.
If you’re looking for something similar, flyers can perform a related role, though they have far less space, something you should factor in as part of the design.
Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.
