How to make social commerce work for your business.

Implement social commerce into your social media strategy.

If you already have social media profiles for your brand and products, you can easily incorporate social commerce elements into upcoming content. Here are some tips on how to spice up your social media content to showcase your products and convert users into consumers:

• Your audience: Learn who your community is and which content appeals to them the most. Use an analytics tool to find out which posts performed the best and how people feel about them. Try to find out which other brands and social media profiles are interesting to your audience apart from your own brand account. This helps you understand what further interests your audience has and how you can adapt your content to their interests.
• Popular platforms: Do you use several social media platforms to represent your brand or products? Find out which platforms support social commerce features and prioritise the platform where you see the most benefits for your products and your audience. It helps to take the perspective of your customers to see if the user journey works for them and makes buying your products easy.
• Engaging content: Create content that not only showcases a product and its price. Think about more engaging posts, for example, showing how to use the product, introducing the differences between several products, etc. People want to see how the product performs and what the advantages are, compared to similar products by competitors.
• Community momentum: Involve your community and cooperate with influencers. Respond to messages in the comment section and actively engage with your customers. Answer direct messages if people have questions. If someone tagged your brand account in their stories and posts, think about sharing it in your stories. If you’re confident with your product, ask influencers if they want to test and review it on their profiles. This is a chance to reach a different audience.

Leverage your social commerce activities with social media ads.

There are no social media platforms without social media ads. To reach a new audience, try social media ads for your products. Follow the classical marketing funnel and get to know your audience more and more.

1. Start with brand awareness campaigns to learn which social media copies and assets work best and which community shows special interest in your products. Assets at this stage are simple and introduce your product on a very general level.
2. Move on to the next step: consideration. Assets for this section usually contain more detailed information on your products. The goal is that people engage more with your content and consider buying your product.
3. The next stage is conversion. Set up a campaign with audiences that have engaged with your content in the consideration stage. Create social media assets that have a clear call to action. Many social media platforms offer a call-to-action button like “Buy now”. On most platforms, this button then leads the user to your online shop to place the item in their shopping cart.
4. The final and most difficult stage is loyalty. Customers will stick to your product and brand and will order more than once. Target them regularly (but not too often) with social media ads to keep them updated about your offers.

Follow this funnel when creating campaigns to develop your brand effectively and get a better understanding of your target audience and your customers.

How to bring your social media posts to life.

Enhance your social media posts for social commerce with Adobe Express.

Planning and creating social media content constantly can be overwhelming. That is why planning ahead to schedule content production and a consistent social media posting plan are crucial. This is where Adobe Express can help you. You don’t have to be a graphic designer to create brilliant social media posts for your brand. It’s easy to use and you can schedule content immediately after creating your posts. We show you how:

1. Open Adobe Express to start creating your social media post.
2. Choose from our professionally designed social media templates. You can find templates for all popular platforms in all needed sizes.
3. Adapt the template according to your brand colours, fonts, and your use case. If you want to push social commerce sales, use clear call-to-action words such as “Buy now” or “Learn more about the product”, etc.
4. Browse through our library of Adobe Stock photos, illustrations, audio tracks, and videos to design the perfect post for your product.
5. If you’re happy with your post, you can download it to your computer or your smartphone.
6. Or use the content scheduler included in Adobe Express to schedule the post on your social media channels.

Try Adobe Express for free now