Custom logo stickers can be a great way to build brand awareness, especially if you run a small business or are just starting out on your own. They can be handed out as free gifts, attached to promotional materials, displayed in windows – or used to personalise ‘merch’. With free templates from Adobe Express, you can create custom logo stickers for your business in minutes, and start spreading the word about your brand in a fun and eye-catching way.

Why do custom logo stickers matter for your brand?

A custom logo sticker can help raise awareness of your brand – by getting your logo into the public eye. For small or new businesses, they can be particularly valuable to raising your profile without breaking the bank. In fact, there are multiple reasons why you might want to consider using custom logo stickers for your business in the UK:

Boosting brand awareness.

Logo stickers can help spread the word about your business, by making your logo and branding more recognisable to the general public.

Personalising packaging.

Business logo stickers can be added to packaging to make products more individual, and consistent with your brand identity.

Increasing visibility and reach.

The flexibility of custom logo stickers allows them to be used by people in a variety of ways, boosting opportunities for your brand to get noticed.

Building confidence and trust.

Each custom logo sticker you produce can communicate something to your customers about your product or brand, whether it’s a memorable slogan, community partnership, or insight into what you have to offer.

Creating identity.

For smaller brands in particular, these kinds of stickers give you an opportunity to experiment with colour and form, have fun, and craft a unique identity. Try different approaches, and see what works.

Free custom logo sticker examples and templates.

How to design a custom logo sticker with Adobe Express.

It’s easy to craft a custom logo sticker when you use free tools from Adobe Express. Don’t have a logo already? No problem. Use our software to craft one that represents your vision, then get that logo out into the public eye in the form of a sticker. Start with one of our many templates, then simply customise until you have a design you are proud of.

1. Choose your template, or start from scratch.

There are hundreds of free templates for custom logo stickers on Adobe Express, to help get you started. If you already have your logo, just use the software to bring your ideas to life. Whether you start with a template or from scratch, you can customise your logo in numerous ways to create eye-catching stickers that celebrate your brand.

2. Customise your logo design.

Make your business’s logo stickers stand out from the crowd using Adobe Express tools. Experiment with unique text effects, add images and graphics, alter the colour scheme – and that’s just for starters. You might want to highlight a specific slogan, or add product images to stickers to enhance your packaging. The choice is yours.

3. Put your brand front and centre.

This is all about boosting brand awareness, so don’t be shy when putting the name at the forefront. You can have multiple designs to suit different products or marketing materials, experimenting with fonts and styles as you go.

4. Decide on your sticker size.

The ideal size for your stickers will depend on where and how you want them to be used and displayed. If they’re destined for packaging, it might depend on the size of the product. If you’re giving them away to customers or the general public, you might want to consider how ‘wearable’ they are on a bag or top. If they’re designed for a private vehicle, wall-space or laptop, they could be bigger. Think about your stickers’ ultimate destination, before deciding their size.

5. Download or print your custom logo stickers.

In today’s world, stickers can be digital as well as physical. Of course, you can print them off to give to people as merch, or add to packaging. Alternatively, you can download and send them to customers virtually via email, social media or even by creating WhatsApp stickers. You may find that a combination of the two is especially useful. The important thing is, you can do whatever’s right for your needs.

Best materials for durable logo stickers.

If you are printing your stickers, the right material will depend on where you want them to be used, how many you want to print, and what your budget is.

Some of the most popular options include:

Vinyl

Durable, flexible and fade-resistant, weather-proof qualities make vinyl ideal for outdoor use.

Polypropylene

This offers all the benefits of vinyl in a more eco-friendly format, and typically provides excellent print quality.

Paper

Cost-effective and available in a variety of finishes, from matte to gloss to textured – paper is ideal for dry indoor environments, and often for adding to packaging.

Transparent

If you’re looking for stickers that work great on shop windows or other clear surfaces, then a transparent material may often integrate best. This can also work well for things like drink glasses, and other products where you want your stickers to really stand out.

Foil

If you want premium branding, foil has an elegant, shiny finish that can look more sophisticated when used for high-end products.

More custom logo stickers for packaging and promotions.

Creative uses for logo stickers in marketing.

Custom logo stickers offer a great way to get creative with your marketing efforts. Stickers can be fun, memorable and appear in a wide variety of places. If you’re looking to boost brand awareness in an eye-catching way, why not…?

Personalise your equipment.

Using business logo stickers on company laptops, bags and even vehicles can work two-fold, by boosting employee’s sense of ‘belonging’ in the business, and making your brand more visible in public.

Hand them out.

Giving away stickers to customers with each purchase, or at events, can help you further your brand reach, and quite literally stick in people’s minds!

Networking opportunities.

Stickers are longer-lasting than many other forms of marketing, and can come across as more personal and interesting. Sharing them out at networking events, or using them in place of business cards, may help people remember you.

Use as part of packaging.

Adding stickers to your packaging can help personalise every sale, and more clearly embed your brand and logo into the mind of customers.

Showcase your brand values.

Customising logo stickers can help communicate messages that are important to your brand, such as joint ventures and involvement with community projects.

Generate unique sticker templates for your brand using the Adobe Express AI Generator.

With the Adobe Express AI Template Generator, you can create custom logo stickers for your business in mere moments, regardless of whether you have design or art experience. Simply add text prompts to the generator, and you will be presented with a selection of templates to choose from. Need more choice? Simply type in additional prompts until you get the images and backgrounds you want. You can then tweak fonts, colours and more to create business logo stickers that accurately reflect your brand, and the specific products your stickers relate to. Experiment until you have the ideal result.

Try Adobe Express for free now

Good to know.

How do you convert an image into a sticker?

Converting an image into a sticker is simple with Adobe Express. Simply download free sticker templates, customise until you have the design you want, then use the printing service to have them delivered to your door, anywhere in the UK.

What equipment do you need to make custom stickers?

You can use free Adobe Express online tools to make custom logo stickers, with little to no equipment required. Just choose your template, then customise it to create your own business logo stickers.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, editing and effects, plus 5 GB of storage. See our pricing page for details and to compare plans.