Speed up the ideation process with Generative AI in Adobe Express.

Scale and automate your ideation process.

In just a few clicks, you can use Adobe Firefly’s powerful generative AI tools in Adobe Express to scale up your ideas. With text-to-image tools and AI-powered templates, you can generate visuals and text instantly while brainstorming different design layouts.

Say goodbye to long, mundane hours of exploring different creative directions – and then having to start from scratch if they don’t get approved.

Firefly enables you to quickly experiment with fresh creative ideas on the spot, and test out new campaign concepts with the help of AI image or video generation.

Use generative fill to add, remove and edit your creatives.

Generative fill in Adobe Firefly lets you seamlessly insert, replace, or remove parts of an image using a simple text prompt. Want to add some extra effects to a product shot or swap out a background to something more on-brand? Simply type what you need and AI will generate the rest.

It’s perfect for quickly exploring ideas, improving visuals, and scaling creative workflows – without starting from scratch.

Fuel your creativity and collaborate in ideations.

Adobe Express offers more than just editing and generative AI tools. It’s also a powerful way to collaborate with your team in real time while brainstorming campaign ideas and refining mood boards.

With innovative features such as text-to-image and custom text effects, you can seamlessly bring your concepts to life for an upcoming ideation session – all while generative AI automates the design process.