Adobe Spark’s Award-Winning AI and Machine Learning

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards recognizes excellence across websites, video, advertising, apps, social, podcasts, games and more. This year’s awards were the biggest yet, with nearly 13,000 entries from all 50 states and 70 countries worldwide. That’s why we’re thrilled Adobe Spark earned both a Webby and a People’s Voice award in Apps, Mobile, and Voice: Best Use of Machine Learning!

(The Adobe Spark Bots were pretty excited, too.)

If you’ve used Adobe Spark, you’ve experienced our system’s subtle AI and machine learning in a number of ways. Our goal is to bake design intelligence right into the product. So when you’re creating content in Adobe Spark, it’s like working with a trusty graphic designer who knows all the design principles and offers mental shortcuts so you always end up with professional-looking results. Ultimately though, Adobe Spark runs on your creativity – rapidly responding to your creative choices so that you can spend more time focused on your message and less time on tedious tasks.

We know we’ve done our job when our technology fades into the background and your creativity takes center stage. So you may not have noticed the stealth ways we’re leveraging AI and the power of Adobe Sensei, our artificial intelligence and machine learning technology.

Here are some ways we use machine learning and design intelligence to enhance your creativity and empower your content velocity.

• You pick a favorite color while setting up your brand; Adobe Spark generates tints and shades to apply to your themes and templates. Or you choose a font, and Adobe Spark does a bunch of mathematical calculations to make sure type renders correctly across all your branded content.
• You snap the perfect shot for a graphic; Adobe Spark detects where the most interesting parts of your image are and suggests intelligent cropping, framing, and text placement via Content Aware Layout and Auto Crop and Zoom, powered by Adobe Sensei.
• You type your brilliance into a web story; Adobe Spark automatically chooses the relevant font size for different text types – like headers, paragraphs, and captions – in order to create a pleasing and effective visual hierarchy.
• You design once; Adobe Spark automagically adapts your graphic, web story, or video for any social network or screen size.

And we’re just getting started!

We’re honored to win this award so early in Adobe Spark’s development. We launched just three years ago with the mission to empower anyone to create. And since then you’ve blown us away with tens of millions of Adobe Spark projects. But this is just the beginning.

Our team is laser focused on how our technology can enhance and empower the human need to create. What does the future hold? How about smart recommendations based on your personal goals and style, design assistance that guides you through the creative process, even generative design that lets you be the idea generator and Adobe Spark the content generator?

No matter what the future looks like, one thing’s for sure: it depends on your creativity.

And as investment in the future of inclusive technology, we’re honoring this win with a donation to Adobe partner and fellow Webbys Winner Girls Who Code.

Illustrations by Adobe Spark designer Verna Bhargava

–Aubrey Cattell

Aubrey Cattell is VP for the Creative Cloud Developer Platform & Partner Ecosystem. As a product leader, he loves empowering Creators with new experiences at the intersection of design and technology. Aubrey achieves his flow state most often while skiing, mountain biking, or paddle boarding.