Consider your logo shape.
Logos come in all sorts of shapes, not just sizes. For example, while Starbucks and BMW have round logos and Gap has a square one, Macy’s and T-Mobile have logos that appear more like a line. All of them can achieve a 10/10 look with the right dimensions.
Since many platforms offer some flexibility when it comes to image sizes, choose the suggested logo dimensions that fit your logo shape best. Aim to reduce empty space and make your logo appear as large and sharp as possible.
PNG files are perfect for most digital needs. They’re sharper than JPG logos, allow transparent backgrounds, and still keep your file size fairly small. This file type will speed up your web page load times while still getting a picture-perfect look.
PNGs are also compatible with most platforms and available to download on most free logo makers, including Adobe Express.
However, if you need your logo professionally printed on any material, your printer may ask for an SVG file, otherwise known as a vector file.
Make logo variations for each social channel.
While your original logo design may be versatile, there’s no such thing as a one-size-fits-all logo. For example, if you need a LinkedIn profile picture but have a horizontal logo, simply placing your logo on a square backdrop can leave too much empty space. Plus, your brand name may not be readable from a smartphone screen if it’s too wide.
The solution: Make a few versions of your logo. Once you finish making your primary logo in Adobe Express, use our free image resizer to resize it for a specific purpose, like a letterhead or profile photo. Play around with moving around (or even deleting) some of your logo elements to perfectly fit your new logo size. For example, on social media, many businesses don’t include their company names in their profile pictures, instead opting to use a recognizable design element from their logo or a monogram.
With just a few taps, you can figure out what works best for your brand.
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