Create with Firefly generative AI.
Firefly models and services power generative AI features in Adobe creative apps. Learn about the latest features in Photoshop, Illustrator, Lightroom and the Firefly web app.
Generative Fill
The next generation of Generative Fill is now in the Photoshop (beta) app. Create richer, more life-like images with more control than ever before.
Text to Image
With the new Firefly Image 3 Model, you can create higher-quality images with better composition, photorealistic details and improved mood and lighting.
Generative Shape Fill
With new Generative Shape Fill, you can quickly fill your vector outline and explore a variety of options that match the look and feel of your own artwork.
Generative Remove
See everything you want and nothing you don’t. It’s easy to remove distractions from the background with Generative Remove powered by Firefly generative AI.
Generative AI right where you want it.
Inside your Adobe apps.
Photoshop
Create gorgeous images, rich graphics and incredible art with Firefly-powered features like Text to Image, Generative Fill and Generative Expand.
Adobe Express
Create social posts and stories, videos, flyers and logos with Text to Image, Generative Fill, Text to Template and Text Effects in the all-in-one content creation app.
Illustrator
Create vector graphics that match the look of your own artwork with Generative Shape Fill and make new patterns and apply them anywhere with Text to Pattern.
Lightroom
Create photos that look exactly the way you want, wherever you are. Remove anything in a click with new Generative Remove.
InDesign
Create and publish brochures, digital magazines, eBooks, posters and presentations. Generate images with Text to Image, powered by Firefly models designed to be commercially safe.
Substance 3D
Create, texture, stage and render 3D objects and scenes. Generate customised materials with Text to Texture in Sampler and create 3D backgrounds with Generative Background in Stager.
Creators first.
Adobe is committed to developing {{generative-ai}} responsibly, with creators at the centre. Our mission is to give creators every advantage — not just creatively, but practically. We are committed to working closely with our creative community to build technology that supports and improves the creative process.
Enhance the creative process.
The vision for {{adobe-firefly}} is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases and workflows.
Give creators practical advantages.
Firefly is designed to be safe for commercial use. The current Firefly generative AI models were trained on a dataset of licensed content, such as {{adobe-stock}} and public domain content where copyright has expired. To ensure that creators can benefit from {{generative-ai}}, we’ve developed a compensation model for {{adobe-stock}} contributors whose content is used in the dataset to retrain Firefly models.
Set the standard for responsibility.
We believe that generative AI can be developed responsibly, starting with respect for creators’ rights. We founded the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity to stand up for accountability, responsibility and transparency in digital content.
Firefly in the news.
We’re always developing and improving our generative AI tools. Explore the latest news and announcements.
See what others are doing.
Tap into the Firefly community to remix other creators’ images, share your own and find inspiration.
Drive business results with generative AI.
Firefly is available in the Creative Cloud tools your teams already use and with new APIs and Customised Models you can quickly create and deliver on-brand content at scale.
Questions? We have answers.
What is {{adobe-firefly}}?
The vision for Adobe Firefly is to help people expand upon their natural creativity. As both a stand-alone website and a technology that powers features inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases and workflows.
What is generative AI?
What is Adobe doing to ensure our AI image generation tools are developed and deployed responsibly?
As part of our work to design Firefly to be commercially safe, we trained our first Firefly model on licensed images from Adobe Stock and public domain content where copyright has expired.
We perform internal testing on our generative AI models to mitigate against any harmful biases or stereotypes. We also provide feedback mechanisms so users can report potentially biased outputs and we can remediate any concerns.
In addition, Adobe is committed to building trust and transparency into digital content with Content Credentials. Content Credentials function as a digital "nutrition label" that can show important information about how and when content was created and modified, including whether and how AI was used. Adobe automatically attaches Content Credentials to images created in Firefly to show that they were AI generated. This level of transparency gives creators a way to authenticate their content and helps consumers make informed decisions about content they see online.
This is the mission behind cross-industry coalition the Content Authenticity Initiative (CAI). The CAI was co-founded by Adobe in 2019 and now counts more than 3,300 members including tech companies, news organisations, NGOs, academia and more. The CAI works with the Coalition for Content Provenance and Authenticity (C2PA) industry standards organisation, which developed the technical specification for provenance technology used in Content Credentials.
Which {{creative-cloud-apps}} have Firefly?
What is the {{adobe-firefly}} Premium plan?
What are generative credits?
What languages does Firefly support?
What if my prompt isn’t accurately translated?
What is the difference between Firefly Image models?
Where does Firefly get its data from?
The current Firefly generative AI models were trained on a dataset of licensed content, such as Adobe Stock and public domain content where copyright has expired.
As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.
