30 landing page examples to help your customers convert.

In today’s competitive online space, a strong landing page design can make all the difference between a bounce and a conversion. An effective landing page template should not only look appealing but also guide users towards completing a desired action.

In this Adobe Express guide, we’ll explore what makes a good landing page, share practical tips, and show you how to create a landing page template that works for your business objectives.

What is a landing page?

A landing page is a targeted online marketing tool used to achieve a specific purpose, usually to drive conversions. Unlike a homepage or product page, which might showcase multiple offers and links, landing pages are structured to keep visitors engaged and guide them towards a single desired action. This may be signing up, downloading, or purchasing a product.

Common types of landing pages include:

• Lead capture pages. Collect visitor details via forms to grow email lists, generate leads, or start sales conversations.
• Sales pages. Persuasive sales pages that promote a product or service, guiding users directly to purchase.
• Learner landing pages. Designed for educational content or courses, providing resources and enrolment options.
• Click-through pages. Warm up visitors with product or service details before sending them to a purchase or sign-up page.

What is the purpose of a landing page?

A landing page exists to do one thing exceptionally well: get your visitors to take action. It’s a focused digital touchpoint, unlike a homepage or product page that might share multiple options. By presenting a single offer or message and pairing it with persuasive copy, strong visuals, and a compelling call-to-action, a landing page can dramatically boost conversion rates.

For businesses, a strong landing page design is critical because it removes distractions and presents a clear value proposition. The aim is to keep attention on the action you want taken, while demonstrating value and trustworthiness. In a competitive market, a well-optimised landing page could be the difference between losing interest and gaining a customer.

Key elements of a high-performing landing page.

A high-performing landing page typically blends persuasive messaging with thoughtful design. Each element of the landing page plays a role in building trust and encouraging action. Here are the key elements of a landing page you should consider in your next design.

• A compelling headline. This is the first thing visitors see. It should clearly state your offer and give people a reason to keep reading.
• Benefit-driven copy. Focus on what’s in it for the visitor. Show how your product or service solves their problem.
• Clear calls-to-action (CTAs). Buttons or links should stand out and use action-oriented language to drive conversions.
• Strong and diverse visuals. Use relevant images, graphics or videos to reinforce your message and create visual interest.
• Social proof. Reviews, testimonials or trust badges help build credibility.
• Mobile-friendly design. Many users will visit your landing page on a phone, so ensure it looks visually appealing on mobile and loads quickly.
• Minimal distractions. Keep navigation simple and focused on the desired action.

3 simple landing page design examples.

A great landing page doesn’t have to be complicated. These simple landing page examples show how clarity and focused messaging can increase conversions without overwhelming visitors.

3 editable ecommerce landing page examples.

Our editable ecommerce landing page templates give you the flexibility to adapt layouts, imagery, and copy for a tailored shopping experience that converts.

3 product landing page examples.

These product landing page templates are crafted to highlight features, benefits and clear calls-to-action, helping customers make confident buying decisions.

3 B2B website landing page examples.

Perfect for professional audiences, these B2B website landing page designs focus on clear messaging and lead capture to support long-term client relationships.

3 newsletter landing page examples.

Get more subscribers with newsletter landing pages that can communicate your value clearly, making it easy for visitors to hit that sign-up button.

3 sign-up landing page examples.

Whether you’re promoting a webinar or launching a service, these sign-up landing page templates guide visitors smoothly from interest to commitment.

How can Adobe Express help you create high-converting landing pages?

Your landing page is your chance to make a great first impression. Adobe Express gives you the tools to design a page that looks good, feels on-brand, and converts visitors into customers.

1. Create landing pages from scratch.

Use the Adobe Express landing page creator to build from a blank canvas. Personalise every detail so your landing page connects directly with your audience’s needs.

2. Save time with editable landing page templates.

Speed up your workflow with ready-made landing page templates. Swap in your own content, adjust the layout, and launch your page without starting from scratch.

3. Optimise your landing page with custom banners.

Draw attention to your main offer with the custom banner creator. Well-placed banners keep visitors engaged and encourage them to take the next step.

4. Add your branding to every page.

With Adobe’s one-click brand tool, you can instantly apply your logo, colours, and fonts, keeping your landing pages consistent and professional.

Create landing page templates in seconds with Adobe Express’ free AI tools.

AI template generator from Adobe Express makes it easy to design a professional landing page without starting from scratch. Simply describe your goal, whether it’s a product launch, event sign-up, or newsletter, and the AI instantly generates a tailored design. You can adjust layouts, fonts, and colours, swap in your own images, and refine calls-to-action to match your brand voice. This saves time while ensuring every page is polished and conversion-ready. Whether you’re creating a one-off landing page template or a full campaign series, AI-driven design helps you launch faster and with greater impact.

Try Adobe Express for free now

Good to know.

What makes a landing page highly converting?

A high-converting landing page is designed to guide visitors towards one clear action—whether that’s making a purchase, signing up, or downloading content. The most effective pages remove unnecessary distractions and keep the focus on the goal. Key elements of a high-converting landing page include a clear and benefit-led headline, a persuasive value proposition, concise copy, and a bold call-to-action

How do you optimise a landing page for conversion?

To optimise a landing page for conversions, keep clarity and user experience at the forefront. Start with a compelling headline that draws visitors in and a clear, actively-focused call-to-action. Pair this with a clean, visually appealing landing page design that loads quickly and works seamlessly on mobile devices. Incorporate persuasive elements like benefit-driven copy and relevant visuals to engage your audience. Finally, use testing tools to measure performance and refine your approach based on real user data—helping you create a high-converting landing page that consistently delivers results.

What is the difference between a landing page and a destination page?

While a landing page is the first page a customer sees when they arrive on your website, a destination page is the specific page a customer gets to after navigating through your website, often through a search result or by clicking on an advertisement.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.