Make with AI, Stay Human: The Creative Engineer Playbook

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Speakers

  • Adam Driggs

    Adam Driggs

    Director of Adobe Solutions, Omnicom (LeapPoint)

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Session Resources

About the Session

GenAI is changing how we make. The question isn’t robots vs. creatives — it’s how to keep your taste while letting AI lift the load. Drawing on research and real programs, Omnicom shares a people‑first approach using Adobe Firefly and Adobe GenStudio that boosts workflows and output without homogenizing ideas. Meet the emerging Creative Engineer, see how CoEs and feedback loops turn experiments into systems, and get practical moves to scale responsibly.

Learn how to:

  • Turn brand voice into prompts, references, and reusable guardrails
  • Build a Creative CoE that scales what works across teams
  • Orchestrate with Firefly, Workfront, Adobe Experience Manager (AEM) Assets, and Fusion
  • Measure quality and diversity — avoid sameness while speeding delivery

Technical Level: General Audience

Category: Inspiration

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Business Strategist/Owner, Executive, Marketer, Content Manager

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