New Rules of Creation: Experiment, Evolve, Wow

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About the Session

In today’s generative AI era, the creative process is no longer linear. Content leaders fearlessly experiment to push new creative boundaries and unlock scale that works. Join Bosch Marketing & Design AI Accelerator Sebastian “BAS” Schwartze, for a behind-the-scenes look at how his team has reimagined their content production.

BAS shares how bold experimentation, ongoing evaluation, and continuous learning have helped evolve workflows, uncover new paths to creation that truly work for the brand, and keep human creativity at the center of it all.

Key Takeaways:

  • How to evolve your production model and creation culture for high quality generative AI outcomes
  • Real-world experiments and unexpected success stories that delivered wow-worthy results
  • Practical strategies to scale digital production through creative experimentation with Firefly image, video, and custom models

Technical Level: General Audience

Category: Thought Leadership

Track: Creativity and Marketing in Business

Audience: Art/Creative Director, Graphic Designer, Illustrator, IT, Marketer, Content Manager

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