Video presentations have transformed how we learn about everything. From products and services to ideas and stories, they can help us connect with audiences, onboard new team members, and engage with customers.

Learn how to make video presentations with this Adobe Express guide – including step-by-step tips on how to make your presentations pop.

What is a video presentation?

A video presentation is a multimedia package that presents ideas and information in a way that’s enjoyable to watch and easy to understand. Typically, video presentations use a combination of elements, such as images, presentation slides, animation, voiceovers, and video footage.

They can also include interactive elements such as quizzes and surveys. Video presentations can be as simple as a sequence of stills set to music. Or, they can be more elaborate creations that blend photography, music, film footage, and sound effects with slides and more.

Whether they’re used to share and explain concepts, showcase a new product, or deliver a tutorial, video presentations are a versatile format. The dynamic and often immersive features can inspire creators to make unique content that encourages audiences to interact with a brand.

What are the benefits of a video presentation?

A video presentation is a powerful way to deliver a message. Here’s why:

Versatility:

With the ability to combine just about any type of media, you can make an impactful video presentation that you can edit and adapt to suit different audiences and platforms.

Persuasion:

A polished, high-quality video presentation can transform your ideas into sales.

Engagement:

As attention spans drop, keeping your audience engaged is key.

Simplicity:

Video presentations can make even the most complex products and services seem simple. Use graphics, charts and videos to summarise information and improve engagement and retention.

What should I include in a video presentation?

Adding a few key ingredients can transform a good video presentation into a captivating one. Here’s what you’ll need:

• A clear and simple voiceover will keep your audience hooked.
• Strong imagery, video, or animation will bring your video presentation to life.
• Adding branding elements, such as logos and colours will make your video presentation stand out.
• Music can bring the whole package together.
• Accessibility is important. So, add both audio and captions to keep all viewers engaged.
• Add a unique and memorable call to action in the outro of your video presentation to encourage people to take the next steps.

How to create a video presentation with Adobe Express.

Let’s explore how you can use Adobe Express to create an engaging video presentation.

1. Plan and prepare your presentation.

Whatever your vision, a solid plan will help you create the perfect video presentation. Grab a notepad and write down your objectives and thought process for the video - whether that’s film footage or stills, a voiceover and background music, or just captions.

Make a list of any resources you’ll need, such as product images or logo files. It’s now time to think about your video script too. If you know what to say — and when — your voice over and captions will add clarity to your presentation.

2. Create your presentation slides and storyboard.

Using the resources you’ve gathered in step one, select the video clips and photos you’d like to use in your presentation slides. A storyboard can be a great tool to help you create and follow a step-by-step plan for your video presentation.

If you’re not comfortable with creating a slideshow from scratch, use our free online presentation maker that includes a range of templates to get you started - or browse for inspiration. Once you’ve got the basics down onto a storyboard, you can add any extra details – such as links or special effects.

3. Record your video presentation.

Next, it’s time to record your video. Open up Adobe Express and start a new video project. Remember to choose a size and orientation that best suits your platform. Then, upload any footage or media you need, or choose a template to edit. You can also select from a library of stock images to add even more visuals to your video presentation.

4. Edit your video.

Video presentations go from good to great in the editing process. So, now’s the time to cut and trim your video, tweak the audio, and combine all your resources in Adobe Express’ video editor. Add images, animation, and more to your template and use the editor to merge clips in a single click.

You can also enhance your footage with filters, and use the Sync Tool to seamlessly add layers of music and sound effects to your video.

Finally, preview your edits to catch any small mistakes and make some last-minute adjustments before your project is presentation-ready.

5. Perfect any voiceover elements.

If recording video and audio together feels overwhelming, you can get help from the Adobe Express AI voiceover tool. The ‘WellSaid’ add-on is an easy way to add a voiceover in a style and dialect that perfectly matches your presentation. Text-to-speech audio allows you to precisely craft the message you want to deliver – plus, making your content with different dialects can help you reach audiences from across the world.

Simply browse the voices, upload your text, click ‘Generate audio’, and your AI voiceover will be instantly added to your project.

6. Download your video presentation and share.

If you make a video presentation, you’re going to want to share it. So, once you’ve practiced your presentation skills and you’re happy with your project, simply download it to your device and share it across your social media platforms. You can also invite team members to view your presentation directly from Adobe Express.

Free video presentation template ideas from Adobe Express.

Bring your slides to life with the AI presentation maker on Adobe Express.

Limited resources? No problem. You can make stunning video presentations with the AI presentation maker. Let your imagination run wild – it’s as easy as jotting your ideas down and submitting a prompt. The powerful AI tool will generate high-quality visuals to make your video presentation come to life. Need a little help with graphic design? The Generate Text Effect tool can add design touches to match your niche at the click of a button.

Try Adobe Express for free now

Good to know.

How should you start a video presentation?

Make a video presentation with a powerful introduction. Grab your audience’s attention using a vivid story or a statistic that’s relevant to your video project. Ensure to outline the benefits of watching the rest of your presentation too – e.g. by including a discount code for your new product.

How do I turn a PowerPoint into a video?

You can use Adobe Express’ free online video editor to turn a PowerPoint into a video. Simply go to the Adobe Express homepage, select ‘Start from your content’, and upload the PowerPoint. When you open the slideshow, the file is automatically converted to an Adobe Express file.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.