See Like a Lettering Designer: Build Better Typography

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Speakers

  • Martina Flor

    Martina Flor

    Lettering Artist, Author, and Educator, Studio Martina Flor

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Session Resources

About the Session

Learn how to truly see letters through the eyes of a designer and understand how typography shapes the world around us. In this inspiring and practical session, award-winning lettering artist, author, and educator Martina Flor reveals the secrets behind creating powerful letterforms — and shares principles you can apply to elevate every piece of creative work.

Key takeaways from this session:

  • Discover how letterforms are built — and what most designers overlook
  • Learn to identify and apply optical adjustments that refine your work
  • Understand how the shape of letters communicate mood, meaning, and message
  • Watch a piece of typography come to life, from sketch to final artwork
  • Gain skills you can apply instantly for logos, layouts, and brand design

Technical Level: Beginner, Intermediate

Category: Industry Best Practices

Track: Graphic Design and Illustration

Audience: Art/Creative Director, Graphic Designer, Print Designer, Web Designer

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