Data Visualization Tips for Infographics

Use infographics to tell your data story.

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This term refers to simple headlines and prominently placed numbers that highlight a certain point. There is nothing fancy about this technique, but when done well, it will grab the reader’s attention and keep them interested in putting that number into a larger context.

An indicator is perfect for when you need to display a single-value piece of data, and there is no need for comparison. For example, you can lead with an impressive statistic as the headline and explain the meaning in smaller text below. Choose numbers that support your infographic’s overall point or argument, and choose fonts and colors that align with your branding. While this approach is simple, it still provides an effective tool.

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Pie charts.

Pie charts are perfect for visually representing percentages or parts of a whole. If you want to show what portion of the budget is going to which department, a pie chart is a perfect solution. Another example would be to use a pie chart to compare what share of the market different popular running shoe brands are winning. Instead of simply listing numbers, you can provide a more meaningful visual.

Keep in mind that you don’t want to include more than six categories with each chart. Otherwise, you risk creating a crowded and confusing visual that takes away from the point you are trying to make. Also, use complementary yet contrasting colors within the same scheme for a more appealing final product.

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Line charts.

The line chart is another classic data visualization tool that has not gone out of style. They are instrumental in showing trends over time. Dots are placed at specific times and connected with a line to highlight changes more clearly. You can compare how different products had performed over the past year and see precisely when significant shifts occurred.

For example, let’s say that you want to see how well a product has sold. The vertical axis will represent the number of units, and the horizontal axis will map out the year by month. By plotting the units sold during each month, you can achieve data visualization that provides a more comprehensive view of performance and conveys essential information at a glance.

Bar charts.

Bar charts provide another simple and effective data visualization tool that you can easily incorporate into infographics. This type of chart is best for comparing different amounts. The length of the bar corresponds with a specific value within a range. You can also use stacked bar charts to compare other deals and parts of a whole within the same visual.

You could use this type of chart to show how to compare “how many people” industry growth, such as how many new nurses have entered the field over a specific period. With this approach, all it takes is a quick glimpse to see which bar is longer and infer meaning from the contrasting bars. You can use different colors or arrange the bars vertically or horizontally based on your preferences and what makes the most design sense.

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A pictogram provides another creative way to represent parts of a whole. Instead of using bars or slices of a pie, you can include images relevant to your topic and use them to indicate a specific portion. For example, if you care about comparing different countries’ populations, instead of listing numbers or providing a bar graph, you can use humans’ symbols. You can even designate males and females with corresponding signs. Using a pictogram can add a little more personality to your data visualization.

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How to make infographics.

Define the goal.
Clearly define the purpose of your infographic. That means understanding your audience and deciding what message you want to send.
Collect relevant data.
Collect relevant data from reputable sources. Your infographic should be trustworthy and informative, which means you need to take the time to conduct thorough research and see what the data shows. Don’t make the mistake of trying to fit data to your idea. Take advantage of .gov and .edu sites and refine your results by using Google Scholar and filtering your results to use information from the past year and not outdated studies.
Choose the best chart.
Choose the best chart for your data. Are you comparing different parts of a whole? Then a pie chart will work best. Do you need to show how sales of other numbers have changed over time? If so, a line chart will be your best bet. Use the examples listed above to determine the best one.
Choose the proper templates.
Find a suitable template for your infographic. With tools like Adobe Spark Post, you can choose various customizable templates to help create a professional-looking infographic. You don’t have to start from scratch or be a design expert.
Finalize and share.
Finalize your design choices. Once you have put together your data, chosen a template from Adobe Spark Post, and created stunning data visualizations, it is time to put the final touches on your infographic. Be sure to use fonts and colors that match the style of your website, logo, and other marketing materials. Your designs will help build your brand.

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Let Adobe Spark help you.

While there are plenty of other ways to visualize complex data and represent it in infographics, the charts mentioned above depict the simplest and most effective tools. Once you have mastered these charts, you may feel comfortable moving onto more sophisticated methods.

The good news is that no matter your design skills, with our Adobe Spark Post, you will be able to transform data into visuals and compelling infographics. With our professional and user-friendly templates, anyone can collect data turn it into beautiful visuals.

Designs from Adobe Spark’s users.