Don’t we all know a business with a name so great, funny, or unusual that we remember it forever? Sure, not every business name can be as brilliant as “Surelock Homes”, “Planet of the Grapes” or “Spruce Springclean” – and not every business name has to be that funny and creative. Nevertheless, the name is the first thing people see, hear, or remember about a brand, which means getting it right matters.

Whether you’re opening a coffee shop, starting as a freelancer, or launching a personal training business, your business name should reflect who you are and what you offer. In this guide, we’ll help you navigate the naming process – from idea to execution. You’ll learn how to develop a business name idea that fits your brand, what to consider before making it official, and how to transform your business name into a logo with Adobe Express. We’ve also included a collection of ready-to-use name ideas across different industries – perfect for when you find yourself in need of some inspiration.

How to brainstorm the perfect name for your business.

Every business needs a name – but how do you come up with one that is cool, creative, and easy to remember? It’s your business, which means that all the possibilities are at your fingertips, but that can also feel overwhelming. That is why we’re here to help you through the decision-making process.

To come up with a business name, start with a simple brainstorming session. Begin by clarifying what your business stands for. Write down anything that reflects what you associate with your services, products, mission, values, style, or niche. This early stage is about collecting ideas. Next, try to bring structure into your collection. Try to cluster the words – by sound, meaning, or any other pattern you see. Then, get creative with what you have. Mix and match words, use metaphors, combine sounds, or explore translations. If you have narrowed down your ideas, say them out loud to test if they sound right. Finally, collect your favourites and test them with friends, family members, or even potential customers. Remember: The perfect name doesn’t need to be super creative, clever, or trendy – it’s more important that it’s clear, memorable, and fits your business.

Tip: Tools like thesauruses, domain name checkers, and AI generators can help you think in new directions.

Things to consider before you decide on a business name.

You’ve brainstormed the perfect name for your business? Great – but before you finally commit to a business name, run through this checklist of things you might want to consider before you make your decision:

• Test clarity and pronunciation: Say your business name out loud and ask others to pronounce it. Can people spell it easily? Is it memorable? Does it sound confusing? Or too similar to another business?
• Validate audience relevance: Does your name suit your business, product, or service? And does it fit your target group?
• Check for possible trademark conflicts: One of the most important things when deciding on a business name is to check if it’s still free to use. Search the web, check national and international databases, and ask AI to ensure your name isn’t already registered as a trademark in your industry.
• Check the domain name availability: Another thing to consider is whether your business name is available as a domain. At some point in your business journey, you might want to design your own website. Ideally, you want your domain to be your business name, or a close variation of it – so check if somebody else is using it already. Check social media handles too, to keep branding consistent across platforms.
• Make sure it leaves room to grow: Keep your business name open, in case you want to expand. This means avoiding names that box you in, like a specific location or product.
• Check how it looks in/as a logo: Your business’s name and logo go hand in hand. Imagine how the name will look in a logo or as an icon. Adobe Express can help you experiment with layouts, fonts, and colours before you commit.
• Think it through – thoroughly: Before deciding on a business name, check if there are negative connotations. If you plan on operating beyond your local market, make sure your name doesn’t translate awkwardly or carry unintended meanings in other languages or cultures.

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40 business name ideas to inspire you.

You tried the brainstorming method, but are still struggling to find a name for your business? You're not alone. To help spark your creativity, we’ve gathered 40 potential business name ideas across popular UK industries – from cafés and cleaning services to creative freelancers and personal trainers. Use these examples as inspiration, a naming springboard, or the final push you need to find “the one”.

5 café and coffee shop name ideas.

Whether you’re opening a cosy corner café or launching a speciality coffee business, the right name helps you to brew (pun intended) the right first impression. Your business name should feel warm, inviting, and energising – just like the perfect cup of coffee. Here are some ideas:

1. The Daily Brew
2. The Corner Cup
3. (your town) Roasters
4. The Kettle Club
5. Market Roast

5 cleaning business name ideas.

You run a cleaning business? Then, your business name should communicate trust, freshness, and speed – everything your business stands for. Make sure your name sounds professional and is easy to remember – but on top of that, it could also include a pun or a bit of humour.

1. The Scrub Hub
2. Squeaky Cleaners UK
3. The Dust Detectives
4. Grime Time
5. The (your town) Cleaning Company

5 business name ideas for florists or flower shops.

A florist’s or flower shop business name can pick up any words that are related to flowers, colours, or blooming. Here are ten name ideas designed to inspire florists and flower shop owners across the UK:

1. The Bloom Room
2. Petal & Stem
3. The Floral Edit
4. Botanica & Bloom
5. Petal Parlour (your town)

5 beauty or wellness business name ideas.

If you own a skincare brand or a local beauty studio, or if you’re working as a mobile wellness therapist, hairdresser, or nail tech, these business name ideas are for you. Just like your business, they’re associated with trust, care, wellness, beauty, and a welcoming feeling.

1. Glow & Go
2. The Beauty Edit
3. Calm & Co.
4. Radiant Rituals
5. The (your town) Skin Space

5 fitness and personal training business name ideas.

When launching a personal training business, a fitness brand, or a local small gym, your business name should radiate motivation and strength. “Power”, “Fit”, “Fitness”, or “Energy” are words that you can incorporate into your business name. Here are 5 fitness and personal training business name ideas:

1. Core & Co.
2. The Fit Foundry
3. Level Up Fitness
4. Motion Method
5. (your town) Wellness Yard

5 pet grooming and pet services name ideas.

Pets are cute – and if you’re working with pets, your business name can be, too. If you want to, add a fun twist, a cute word, a bit of humour or a pun to your business name. Here are 10 ideas you can use for your inspiration, whether you’re offering grooming, daycare, dog walking or any other four-legged business.

1. Bark & Bubbles
2. Waggy Tails
3. The Snout Spa
4. (your name) Dog Walking
5. Pawsome Pet Sitters

5 creative business and digital freelancer name ideas.

As a freelancer, you are your own brand. This means that your business name can also simply be your name. If you want a more abstract business name, that’s also okay. Just make sure your business name reflects your style, niche, and creative point of view. These business name ideas are great for designers, writers, consultants, and content creators:

1. Studio (your last name)
2. Pen & Pixels
3. (your town) Creative
4. Scribble Studio
5. The Social Hub

5 bakery and food business name ideas.

Food business names should be just as delicious as what they’re selling. These business name ideas are perfect for market stalls, online bakeries or sweet treat brands with personality:

1. The Rolling Scone
2. The Treatery
3. (your last name) Bakery
4. Cosy Bakes Co.
5. Doughlightful

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Turn your business name into a logo with Adobe Express.

You have settled on a business name? Congratulations! Why not take the next step and see what your business name looks like as a logo? A logo brings your business to life, builds trust, and makes your business instantly recognisable across everything from social media to packaging. With Adobe Express, you can turn your business name into a professional logo in minutes – no design skills required. Here’s how it works:

1. Open the Adobe Express business logo maker.
2. Click on “Create now” to design your business logo.
3. Type in your new business name. If you have a slogan or tagline, you can add that, too.
4. Choose a symbol that reflects your business and/or what you’re offering.
5. Select a logo style you like. Don’t worry, you can change everything later.
6. A logo draft is now suggested to you. You can open Adobe Express to customise the design and play around with fonts, colours, and spacing to match your brand personality.
7. Check how your logo looks in different sizes and formats. Is it clear on a phone screen? Does it work in black and white?
8. Done? Export your finished logo in high-resolution formats.

Tip: Now your business logo is ready to be used – you can start applying it to business cards, flyers, and invoices, or add it to your brand kit in Adobe Express.

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Good to know.

How do you register a business name?

How you register a business name depends on where you are and what kind of business you want to launch (e.g., whether you’re setting up a limited company or operating as a sole trader). In the UK, you can register your business with Companies House. When registering your business, be careful to check the rules and regulations.

How do you come up with a business name?

To come up with a business name, start with a brainstorming session. Think about what your business stands for and note words or phrases that reflect this. Then you can experiment with combinations. Keep your business name simple and easy to remember, and avoid anything that’s hard to pronounce or spell or contains a sensitive word or expression. Take your time – selecting a business name is not an easy decision.

How can I check if a business name is taken?

To check if a business name is taken, search the web, check national and international databases, and ask AI.

How do I create a logo for a business name?

Creating a logo for a business name doesn’t have to be complicated. Adobe Express makes it easy to design your own business logo using templates or our step-by-step logo generator. It’s fun, free, and you don’t need any logo design skills – just try it out.

Is Adobe Express free?

Yes, there is a free version of Adobe Express that includes access to thousands of professionally designed templates, practical design tools, fonts, stock media, and more. You can use the free version or upgrade to Adobe Express Premium for even more cool features. However, many small businesses find the free plan perfectly suitable for getting started. You can compare plans here.