How video editing can make your Instagram story stand out.
If you’re trying to gain more followers on Instagram, one thing you can always count on is plenty of competition. With so many content creators, video makers, and marketers vying for users’ attention, the best videos are tightly edited and carefully optimized to draw the viewer in.
“I think social media got a little boring because everybody got good at taking photos,” says Instagram content creator Teresa Ann Moon. “It’s a little harder to make videos. So now we get to see how people can be creative and make something different.”
Whether you’re recording Reels, shooting video for your timeline, or making a longer video for IGTV, these expert tips will help you create the best Instagram content to grow your audience.
Plan ahead to create high-quality videos.
The video editing process begins before you even start shooting. Planning out your recording session by writing a script and making a shot list can save you time and effort when you cut your video together.
“It’s all about knowing what you’re shooting and why you’re shooting it,” says filmmaker Colin Dougan. “Because if you have only the shots you need, it’s a lot easier to edit than if you have to scroll through two hours of footage.”
“Plan out your music, plan out your location, your scene, your transitions — literally write it all down,” Moon agrees.