Image-to-video AI is a tool that turns still images into short, animated video clips using generative AI to add motion, camera effects, and cinematic styling.
To turn an image into a video, you can upload a photo or graphic to Adobe Firefly, choose motion and framing settings, and export a video in just a few steps.
The Adobe Firefly Image to Video feature uses generative AI to analyze a still image and predict how depth, lighting, and motion would naturally behave within the scene. Firefly then applies realistic camera movement, motion styles, and lighting effects to create a smooth MP4 video clip. Just upload your JPG or AI image, describe your vision, preview the video clip, and export an MP4 when you’re happy with the result.
Generative credits are used to create content with Adobe Firefly AI tools, including the image-to-video AI generator, and help manage access and usage across your account.
You can generate videos up to 4K resolution for professional-level quality. Resolution settings vary by AI model.
Video generation speed in Adobe Firefly varies based on the model and complexity of your prompt, but you’ll typically see results in under two minutes from upload to preview.
Generated videos from Adobe Firefly are currently downloadable in MP4 format up to 4K resolution with a duration of approximately five seconds (depending on AI model used). If you generated the clip with text-to-video or image-to-video features, you’ll find the Download button in the top right of the result window. After downloading, you’re free to re-encode, re-format, or integrate the clip in other Adobe apps depending on your needs.
You can use AI-generated videos for B-roll, cutaways, concept visuals, marketing content, social media, and anywhere motion adds visual impact. AI-generated videos from still images are also great for product demos, explainer videos, presentations, ad campaigns, and background visuals for websites and events.
Adobe Firefly makes it fast and easy to turn written prompts into high-quality, AI generated videos — no prior experience required. With Image to Video, creators can go from ideas to polished, shareable content in minutes. Plus, other popular tools — such as Luma AI — can be used as partner models directly within Adobe Firefly, letting you expand your creative options without interrupting your workflow.
Free users receive free daily generations, so you can try the Adobe Firefly image-to-video generator. Additional access is available when you purchase an
Adobe Firefly subscription.
Adobe Firefly models are trained only on licensed and public domain content, so your AI-generated videos are safe for commercial use.
Not at all. The image-to-video generator is designed to be simple and easy to use for all skill levels, from beginners to creative pros.
You can export your video directly into Adobe Premiere for further editing or use it in other Adobe Creative Cloud projects.
As long as the image you upload does not violate copyright, trademark, privacy, publicity, or other rights, videos you generate from the image with Adobe Firefly models are commercially safe for campaigns, client work, presentations, and more.
AI-generated images can be used as the starting point to create video with tools like Image to Video in Adobe Firefly.
Text-to-video models build an entire scene from a written prompt. Image-to-video models start with your existing picture and focus on adding motion or camera movement. In Adobe Firefly, Text to Video is great for inventing scenes from scratch, while Image to Video is ideal when you already have strong visuals and want to bring them to life.
Adobe Firefly integrates a range of trusted
partner models for video generation and editing. These include video models from Google, Runway, Luma, and OpenAI. Users can also choose the Adobe Firefly Video Model to generate commercially safe content for their project. Together, these models bring advanced creative power and professional-quality results to Adobe Firefly.