How to increase website conversion
Read on our tips on how to increase your website conversion.
Gather and analyze data.
It is a good practice to gather data about your website from tools such as Google Analytics. If you do not already have one deployed, we strongly advise you to do so. Check the behavior flow report to see which pages people spend more time on and which pages visitors tend to bounce quickly. With this information, you can optimize the pages and content that do not attract much attention by adding fresh content, update old references, redesign them, and create a better CTA.
Have a call-to-action (CTA) on most of your pages.
Statistics do not lie. E-mails with a single CTA increased clicks by 371% and sales by 1617%. CTAs on your Facebook page increase click-through rates by 285%. Personalized CTAs work and they can improve your website conversion rate a lot. Also, make sure that you use buttons for your CTAs instead of links.
Test your call-to-action.
Before deciding what your CTA would be, it is essential to determine which CTA will perform best and receive the most clicks. There are so many CTAs to choose from that it can be hard to know which one will do better than the rest. Some examples of common CTAs are:
- Book a free demo.
- Try it for free.
- Sign up, it’s free.
- Get started.
- Join us for free.
The best way to understand which CTA will give you the best result is to test run each one over a certain period (for example, seven days) and decide from the results in terms of clicks and conversions.
Keep in mind; you can use URL shorteners to test CTAs. All you have to do is to put a different short link for any CTA that you want to try and then look at the analytics of how these links perform. You will receive important insights such as clicks, countries, and different devices for each connection.
Use videos alongside images.
Videos convert better. To be precise – almost twice better. Add a video to the landing page. But make sure that you do not fill your entire website with just videos, find the right balance, and use both videos and images.
You can use Adobe Spark Video to create a compelling video in a way that engages your audience. You don’t need extensive knowledge of a video editor or advanced programming skills to create eye-catching videos.
Personalize the user experience.
Website personalization is an excellent way to increase trust in your visitors, which ultimately will result in a better conversion rate. Make sure that you deliver dynamic website content depending on the user. The intelligent content technology will allow you to present different versions of the web pages (or parts of them) to returning visitors, new visitors, or long-term clients.
Introduce a live chat.
A live chat with a natural person increases customer satisfaction and is probably one of the best ways to turn a first-time visitor into a customer. This tool also helps to promptly answer questions and help visitors convert before they bounce off your site. As customers’ attention span is getting lower and lower, they want to find what they are looking for fast. There is no better way to offer instant help and promptly point them in the right direction than a chat with one of your human representatives.
Update your website’s design.
Having an outdated page that is a nightmare to navigate is most definitely going to have a high bounce rate. So, your website must have a modern, functional, and practical design. Ensure that your site looks good on a mobile device as well, and all elements and navigation bars are easy to access and click. Do not be afraid to change some design elements and then analyze the Google Analytics data for some feedback.
Monitor your website for availability and functionality.
Increase your website conversion now.
Utilizing all the tips above can make a world of difference to the conversion rate of your website. The effects and benefits will be visible shortly after making the changes and will serve both your existing and new customers. Also, do not forget to analyze the newly gathered data and try adapting according to it. Take care of the details; your customers will appreciate it.