Build environments from a description.
Type a description of the scene you need and Adobe Firefly will generate the full scene. Adjust lighting, camera angle, color and tone to develop the environment further with each iteration.
Generate concept art with Adobe Firefly.
Describe a world, a character, or a scene and turn it into polished concept art fast.
- image
- Describe a subject, an action, a place, a mood, or a style.
- Adobe Generative AI Terms
Generate - Describe the concept art you want to generate
- Prompt
- Tip
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- Please describe what you want to generate.
- Prompt exceeds the max length of 750 characters
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Bring your concepts to life from a text description.
Concept art sets the visual direction for games, films, illustrations, and creative campaigns. With Adobe Firefly, you can generate fully realized environments, characters, and scenes from a text prompt. Explore directions quickly, iterate on ideas, and develop a visual language for your project without needing to start from a blank canvas.
Design characters with precise visual detail.
Describe a character's silhouette, costume, mood, and setting and get a fully rendered concept image to work from. Use a reference image to anchor the visual style, then vary the prompt to explore different directions within the same register.
Use your concept art with confidence.
Adobe Firefly models produce commercially safe outputs, so you can bring your concept art into pitches, presentations, client decks, and production pipelines without worrying about licensing.
Move through creative directions quickly.
Concept development is iterative by nature. Adobe Firefly lets you generate multiple visual directions from a single brief, compare results side by side, and refine the strongest ideas. Bring your final images into Adobe Photoshop to composite, retouch, or extend them for production.
How to generate concept art with Adobe Firefly.
Log in to Adobe Firefly with your Adobe ID or create a free account to get started. Select the Generate Image feature from the home screen.
Type a detailed prompt that includes the subject, setting, lighting, mood, and visual style you want. The more specific you are about atmosphere and composition, the closer your results will be to the direction you have in mind.
Select an aspect ratio and apply style options. Adjust composition, color, tone, and lighting settings. Upload a reference image to guide the overall visual direction of your results. Style settings such as composition, color and tone, lighting settings are only available on Firefly Image 3 and Firefly Image 4 models.
Click Generate to produce your image. Review the results and refine your prompt and settings to push the concept further. Generate multiple variations to explore different directions before committing.
Download your concept art as a PNG. Share it directly from Adobe Firefly for feedback and review, or open it in a desktop app for further compositing and editing.
Commercial safety
Adobe Firefly models produce commercially safe output, so you can bring your concept art into professional and client work with confidence.
Precise creative control
Fine-tune every aspect of your concept art. Specify lighting type, color temperature, composition, and visual style in your prompt, then use the settings panel to dial in the result exactly.
Fast iteration
Go from written brief to visual concept quickly. Generate multiple directions from a single prompt, compare results, and refine the strongest ideas without waiting on external resources.
Seamless integration
Open your Adobe Firefly concept art in Photoshop on the web or Adobe Express for a connected creative workflow. Composite, retouch, and scale your images for production all in one place.
See what else you can create with Adobe Firefly.
Discover even more features.
Questions? We have answers.
Effective concept art prompts include the subject, setting, lighting, color palette, and visual style. For example: "a weathered stone fortress on a cliff at dusk, warm amber light, dramatic shadows, painterly digital illustration style." Specificity about atmosphere and composition gives you results that are closer to the creative direction you have in mind.
Concept art generated with Adobe Firefly models is safe for commercial use. Adobe Firefly models are trained on licensed content and public-domain material. You can use your images in pitches, presentations, client deliverables, marketing campaigns, and production pipelines. It is the responsibility of the user to determine whether content generated with partner models is appropriate for your project.
Include style descriptors in your prompt, (i.e., "dark fantasy, painterly, high contrast" or "clean sci-fi illustration, cool blue palette"). You can also upload a reference image to anchor the visual register, and use the settings panel to adjust color temperature, tone, composition, and aspect ratio after generation.
The best AI concept art generator turns detailed prompts into high-quality, usable concept images that work across environments, characters, and scenes. It should offer precise control over visual style, lighting, and composition, and produce output that is safe for professional and commercial use. Adobe Firefly delivers these results alongside integration with Adobe Creative Cloud, so you can generate and then refine your concepts for production.
Yes, you can generate concept art for free with Adobe Firefly. Sign up for a free Adobe account and you'll receive a monthly allocation of generative credits to use with Generate Image and other Adobe Firefly features.
No. Describe your concept in plain language and Adobe Firefly will generate the image for you. You can refine your results by adjusting your prompt and settings. No illustration or design experience is required to get started.
Yes. Upload a reference image in the Generate Image feature to guide the overall visual style and register of your results. This is useful when you have a mood board, a style anchor, or an existing visual direction you want Adobe Firefly to match.
Concept art generated with the Generate Image feature downloads as a PNG file. You can save your image directly from the results panel and open it in any image editor for further refinement.
Yes. Adobe Firefly runs in any modern web browser, so you can generate concept art on a desktop, laptop, tablet, or phone. Visit firefly.adobe.com from your device and log in to get started.
Game designers, film pre-production teams, illustrators, art directors, tabletop RPG creators, and independent creatives all use AI concept art generators to explore visual directions quickly. Adobe Firefly fits into professional workflows because outputs using Firefly AI models are commercially safe and can move directly into Adobe Creative Cloud apps for further production.
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