What are Amazon’s product image requirements and which listing graphics sell?

What are Amazon product listing images?

Amazon product listing images are the photos and graphics that help customers inspect an item before buying it. The main image introduces the product in search results and on its detail page. Supporting images show other angles, close-ups, scale, and use, while eligible sellers can add A+ Content farther down the page for more detailed explanations and comparisons.

Amazon’sProduct image guide requires at least one compliant main image and recommends at least six additional images and one video. Plan the set around what buyers need to understand about your particular product.

Why should Amazon sellers care about product images?

Useful images support both the listing’s visibility and the customer’s decision. Here are the main reasons to give them attention:

• Search visibility: Amazon may temporarily remove a listing from search if it has no compliant main image. Providing a suitable replacement addresses that image issue.
• Upload readiness: Files that fail technical requirements may not upload, while images that violate content rules may be removed. Check the reported issue before changing the artwork.
• Buyer confidence: A photo of a lunch container inside a lunch bag helps shoppers picture its size. A close-up of the latch helps them understand how it closes. Those details make the product easier to evaluate.
• More room to explain value: Amazon reports sales increases ofup to 8% for Basic A+ Content andup to 20% for well-implemented Premium A+ Content, based on its internal data. Results vary by listing, so treat these as potential gains rather than a forecast for your own product

What are Amazon’s main image requirements?

Use these checks from Amazon’s US product image requirements, then review the category guidance for clothing, footwear, multipacks, or other special cases:

• Background: Use pure white: RGB 255, 255, 255.
• Framing: Show the product as 85% of the image, keeping the entire item visible.
• Contents: Show the correct product and included accessories. For a single-item offer, show one unit once.
• Image dimensions: Use between 500–10,000 pixels on the longest side.
• Zoom: Images with 1,000 or more pixels on the longest side enable zoom. Start with a sufficiently large original.
• File format: JPEG is recommended; TIFF, PNG, and non-animated GIF are also supported.
• Resolution: Use at least 72 dpi.
• Color: RGB is preferred.

Keep your main photo clear of added labels and comparison graphics. Across product images, leave out reviews, star graphics, promotional claims, seller-specific information, and Amazon logos or badges. Prohibited badges include “Amazon’s Choice,” “Best seller,” and “Top seller,” along with imitations.

How do you create Amazon product images?

Here are 7 essential steps

Step 1: Gather clear photos and accurate product details

Start with the exact product version you’re selling. Collect its dimensions, materials, care instructions, and list of included parts. These details will guide the photos you choose and the information you add.

Look through your originals before editing. If an important feature is blurry, hidden, or missing, take another photo. A simple setup with steady lighting and useful angles makes the rest of the work easier. Theseproduct photography tips can help you plan the shots.

Step 2: Prepare a clean main image

Choose a photo that shows the product clearly and gives you room to frame the whole item. Leave enough space around handles, corners, straps, and other parts that could be cropped accidentally.

In Adobe Express, you canremove the background and place the product on solid white. Inspect the cutout afterward: fine details and pale edges can disappear during background removal. Compare it with your original photo before exporting and use this guide toremoving photo backgrounds for a walkthrough.

Step 3: Build the gallery around buyer questions

Give each image a clear purpose. For a lunch container, the following seven-image plan would cover several useful questions. This is a suggested sequence, not an Amazon requirement:

• What am I buying? A clear main photo of the actual container on white.
• What comes with it? The container, lid, and any divider or accessories included in the purchase.
• How big is it? A view showing scale or a permitted graphic with accurate dimensions and capacity.
• How does it work? A close-up of the latch, seal, or removable parts.
• What does it look like in use? A supporting photo showing the container packed for lunch or placed in a lunch bag.
• How do I care for it? Removable parts or a permitted care graphic based on the product’s instructions.
• Which version suits me? A permitted comparison of your own sizes or versions using consistent measurements.

Adapt the set to what you sell. ForAmazon Handmade sellers, a close-up of stitching, texture, or finish can show the work that makes an item distinctive. If there's only one version, use the comparison slot for another useful detail.

Step 4: Make product information easy to scan

Before adding labels or diagrams, check the rules for the category and image placement. Use short, specific callouts that the photo supports, such as “removable divider.” Measurements should use consistent units and identify what is being measured.

Adobe Expressinfographic maker can give you a starting layout for your own product photo and a few labels. Keep the product prominent, give the text enough space, and remove design elements that compete with the information.

For comparisons, show useful differences between your own products. Amazon’sA+ Content design guide excludes pricing, promotional information, and competitor comparisons from the content you create.

Step 5: Create a consistent set you can reuse

Use a consistent approach to lighting, crops, fonts, and colors across the gallery. Save editable layouts for detail photos, measurements, and comparisons so you can use the same structure when adding another product.

Keep source photos and product details with the layouts. As you edit, check that color adjustments haven’t changed the finish, cropping hasn’t hidden an included part, and labels still match the item. A reusable set should make accurate updates easier when a product changes.

Step 6: Adapt the set for each marketplace

Keep your main photo, supporting graphics, and A+ assets organized separately. When preparing versions for other stores, check both the image dimensions and the content rules:

• Etsy:Etsy’s image guide recommends at least 2,000 pixels in both dimensions. Most listings also need an unedited photo of the actual item against a real background; item-type exceptions apply. Other edits must preserve the item’s true appearance.
• eBay:eBay’s picture policy requires at least 500 pixels on the longest side and prohibits added text, artwork, borders, and watermarks.
• Shopify:Shopify recommends 2048 × 2048 pixels for square product images. Files must be smaller than 20 MB; check your theme and keep main-image proportions consistent.
• Walmart Marketplace: Itsimage requirements list 2200 × 2200 pixels, a square format, and a 5 MB maximum. Check the background rules and category exceptions before uploading.

For a different layout size, Adobe Express Premium’sDuplicate & Resize option preserves the original and creates another version. Leave Expand image unchecked to avoid generative image expansion, then review the crop and text placement.

If you’re opening another storefront, these guides toselling on Etsy andEtsy SEO cover getting started and helping shoppers find your listings.

Step 7: Review the files shoppers will see

Open the exported files and review the full set on a phone as well as a larger screen. Check that small labels are readable and the images agree with the listing description.

Confirm dimensions, file format, and any filename or metadata requirements for your upload method. For A+ Content, use the desktop and mobile previews. Save the approved exports with your originals and editable designs, so you know which version belongs to each listing.

Amazon product image best practices

• Keep the original photo beside the edited version to catch a missing strap, changed label, or lost component.
• Keep the main-image export separate from graphics that use text or comparisons.
• Compare your own product versions using the same attributes and units.
• Leave pricing, promotions, and competitor comparisons out of the A+ Content you create.
• Keep marketplace versions separate so changes for one listing preserve the work prepared for another.
• Update every affected image when a product’s design, packaging, or included parts change.