The Online Retailer Social Media Marketing Hub

Everything you need to make your store stand out online!

Table Of Contents


Business & Marketing Strategies for Online Sellers

From Amazon Handmade to Etsy to Facebook Marketplace, there are a myriad of e-commerce platforms that will help you run a successful online business. And each one comes with its own best practices and optimization tricks. Read our guides to learn how to get the most of the tools and platforms for online sellers. Not sure where to set up shop? These articles will help you determine which platforms will meet your small business needs.

Biz strategies for online sellers

Holiday Sale Templates

‘Tis the season for shopping! Get your holiday creative in order in seconds by remixing holiday sale templates.

More holiday sale templates

Gorgeous Gift Guides

Not only do gift guides make for share-worthy social content on platforms like Instagram and Pinterest, but they’re a great way to put your products in context for your customers. It’s also a fun way to show off your brand personality. Get started on the templates below!

Holiday Shopping Moments

Black Friday

Black Friday isn’t just for the superstores. Small businesses have an opportunity to win big by offering special deals on the biggest shopping day of the year.

More Black Friday Sales Templates

Small Business Saturday

It’s your day and your moment! Design a graphic to remind your audience to shop small--and give them an incentive to do so with a special deal!

Cyber Monday

Keep your weekend of deals going through Cyber Monday and simply change the creative to make it feel fresh. It’s a great way to to extend your effort and make shoppers feel like they’re getting something special.

More Cyber Monday templates

Giving Tuesday

Businesses that make customers feel like they’re doing good while shopping with you have a huge opportunity to make lasting relationships. Consider setting aside a portion of your sales on Giving Tuesday for a cause you care about in order to showcase your values and give like-minded consumers extra incentive to shop.

Boxing Day

It might be the day after Christmas, but it tends to be a huge shopping day for deal-minded consumers who trade in gifts for what they really want. Make sure they discover and shop with your store.

More sales templates

Next-Level Product Photography & Social Posts

Since social media is your shop’s virtual storefront, it’s important to showcase your items in the best possible light--literally! Clean, on-brand images that convey quality and style will help you seal the deal. Start from these templates and adapt them to your shop’s look and feel.

Pro-tip: Make Your Products Shine without Pro Photography

If professional photography isn’t in your budget yet, there are easy ways to DIY. Use your smartphone to shoot your items in natural light and style them in creative ways with common items such as fabric or construction paper. You can also amp up the quality with quick post-production adjustments. Try removing the background on your product shots and replacing it with complimentary on-brand colors or patterns.

Get On Brand and Stay There

Make sure no matter what holiday or moment you’re creating for, it looks and feels consistent. Spark makes it easy to define your brand across all layouts with the click of a button. Simply upload your logo and choose colors and fonts that align with your brand. In a single click, you can populate all of your templates and layouts with your brand, saving you time and effort. Thanks to the Brandify feature, you can choose any template from our library of over 25,000 templates and have your brand automatically applied unto the template.

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