Image-to-video AI is a tool that turns still images into short, animated video clips using generative AI to add motion, camera effects, and cinematic styling.
To turn an image into a video, you can upload a photo or graphic to Firefly, choose motion and framing settings, and export a video in just a few steps.
The Adobe Firefly Image to Video feature uses generative AI to analyze a still image and predict how depth, lighting, and motion would naturally behave within the scene. Firefly then applies realistic camera movement, motion styles, and lighting effects to create a smooth MP4 video clip. Just upload your JPG or AI image, describe your vision, preview the video clip, and export an MP4 when you’re happy with the result.
Generative credits are used to create content with Adobe Firefly AI tools, including the image-to-video AI generator, and help manage access and usage across your account.
You can generate videos up to 1080p resolution, with 4K output capabilities coming soon for professional-level quality.
Video generation speed in Firefly varies based on the model and complexity of your prompt, but you’ll typically see results in under two minutes from upload to preview.
Generated videos from Firefly are currently downloadable in MP4 format up to 1080p resolution with a duration of approximately five seconds. If you generated the clip with text-to-video or image-to-video features, you’ll find the Download button in the top-right of the result window. After downloading, you’re free to re-encode, re-format, or integrate the clip in other Adobe apps depending on your needs.
You can use AI-generated videos for B-roll, cutaways, concept visuals, marketing content, social media, and anywhere motion adds visual impact. AI-generated videos from still images are also great for product demos, explainer videos, presentations, ad campaigns, and background visuals for websites and events.
Adobe Firefly makes it fast and easy to turn written prompts into high-quality, AI generated videos — no prior experience required. With Image to Video, creators can go from ideas to polished, shareable content in minutes. Plus, other popular tools — such as Luma AI — can be used as partner models directly within Adobe Firefly, letting you expand your creative options without interrupting your workflow.
You can start using the Adobe Firefly image-to-video generator for free, but it’s not unlimited. Adobe offers access to core features at no cost, but more advanced functionalities — like higher usage limits, additional generative credits, and more videos — require a paid plan.
No, Adobe Firefly is trained only on licensed and public domain content, so your AI-generated videos are safe for commercial use.
Not at all. The image-to-video generator is designed to be simple and easy to use for all skill levels, from beginners to creative pros.
You can export your video directly into Premiere for further editing or use it in other Creative Cloud projects.
As long as the image you upload does not violate copyright, trademark, privacy, publicity, or other rights, videos you generate from the image with Firefly models are commercially safe for campaigns, client work, presentations, and more.
AI-generated images can be used as the starting point to create video with tools like Image to video in Firefly.
Text-to-video models build an entire scene from a written prompt. Image-to-video models start with your existing picture and focus on adding motion or camera movement. In Firefly, Text to Video is great for inventing scenes from scratch, while Image to Video is ideal when you already have strong visuals and want to bring them to life.