Adobe Express is introducing AI-powered conversational editing to on-brand content creation at scale for businesses
With 99% of Fortune 500 companies already trusting Adobe Express to power their brand, we continue to innovate to build the tools and features that drive creativity forward. Not only can creators, creative pros and business professionals design and create content with just a prompt, but deeper integrations across Adobe’s portfolio of apps now help you work more efficiently and effectively than ever.
Summary
Content creation for the agentic AI era
As AI adoption across enterprises more than doubles every year, Adobe Express leads the way to deliver powerful AI innovations. We’re rolling out new features with the intelligence and speed that teams demand so companies can move fast, create at scale, and always stay on brand.
- Express AI Assistant (beta) brings conversational creation to Adobe Express with brand governance at its core. It’s available today for individual plan users, with access for teams and enterprise plans later this year.
As part of upcoming enhancements on our roadmap, AI Assistant will leverage your brand-approved templates, automatically apply your branded visual identity across generations and edits, and integrate with AEM Assets and Workfront, ensuring every asset in your Adobe Express file is on-brand. This is agentic AI built to accelerate content creation while staying within your brand guardrails.
- Brand Check (public beta coming soon) automatically checks each design against your enterprise brand visual identity before export — so you can confidently scale content creation across your organization without overwhelming your creative teams with manual reviews.
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Adobe Express App for ChatGPT brings the power of creation directly into conversational workflows. You can power on-brand creation inside ChatGPT, enabling Express design and editing capabilities within your existing workflow.
- Adobe Express Agent for Microsoft Copilot brings Express design and editing workflows directly within Copilot, making it easy to create on-brand content in one tool.
- Express API (coming soon) serves as the creative foundation for scaled content creation. The Express API is embedded in creative and marketing workflows, supporting brand-safe, final stage editing at scale.
Fueling seamless, secure, and reliable content workflows
AI-powered creation is just the beginning. For enterprises, the real opportunity comes from how seamlessly content flows across the systems your team depends on.
- Express already integrates with AEM Assets and Workfront, helping brands like Workday, dentsu, and Newell Brands create and deliver on-brand content at scale.
- With deeper integrations for metadata and asset traceability on the roadmap, teams will be able to track every branded asset across AEM, Express, and Workfront —giving teams visibility into which approved assets were used and their origins, while maintaining traceability and brand governance.
- Express templates power content creation inside GenStudio for Performance Marketing. Teams can access templates created in Adobe Express— complete with locked elements and brand restrictions — directly in GenStudio, where they can generate on-brand campaign variations across Meta, LinkedIn, TikTok, and display ads. From there, teams can produce multiple sizes in a single pass, with each variant staying within the brand guidelines set in Express.
At Adobe, we believe the content supply chain isn’t solved by any single tool. It requires a deeply integrated platform that connects creation, workflows, asset management, campaign activation, and data-driven feedback and optimization, from start to finish.
Adobe Express is purpose-built as that connective tissue, natively embedded across the Adobe ecosystem so teams can move from idea to market to outcomes with the speed, governance, and brand consistency their business demands.
Delivering value to business professionals as a trusted ecosystem partner
Adobe Express isn’t just for marketers and creatives. Business professionals can also take advantage of its features — from generating presentations to creating motion graphics and more. In fact, 95% of business pros consider visual content very important to their business unit’s communication strategy — and Adobe Express delivers the tools to help them do it better.
Generate Presentation, in both Acrobat and Express, brings together trusted productivity and creativity experiences — supercharged with AI — to help teams go from documents to polished presentations in minutes.
- To keep decks on brand, Adobe Express is piloting Generate presentations with leading enterprise customers worldwide — including Eli Lilly, AkzoNobel, Rewe Digital, EDF, and Bertelsmann.
- Eli Lilly: “As an early pilot participant, we’ve seen firsthand how Adobe’s Generate Presentation capability transforms the way our Commercial teams work. It eliminates repetitive effort, keeps every presentation on-brand, and lets us move faster from documents to outlines to slides, all without sacrificing consistency. We can’t wait to scale this across the organization.”
- AkzoNobel: “Adobe’s Generate Presentation has strong potential to become a powerful facilitator, transforming complex source materials into structured and on-brand presentations across AkzoNobel. By simplifying workflows, it empowers our colleagues to produce well-designed presentations with greater consistency and stronger brand alignment.”
- Rewe Digital: “Our collaboration with Adobe is especially valuable in our innovation context. With Adobe Express, we can quickly turn ideas and concepts into visual formats, enabling us to work much more efficiently. Features like generating presentations from initial inputs help us rapidly structure and communicate concepts."
- EDF: ‘’Adobe’s Generate Presentations shows real promise. We can see this evolving into a tool that helps users create polished, on-brand presentations with ease while also safeguarding brand compliance across the organisation.''
- Bertelsmann: "In the long-standing strategic partnership between Adobe and Bertelsmann, collaborative feature and product development has always been very rewarding. Our participation in the white-glove program has been another success story and we hope we can continue strengthening this new capability to achieve faster presentation production throughout the company.“
- With a growing ecosystem of trusted partners — including Slack, Miro, and others coming soon — Express puts on-brand content creation directly inside the workflows your teams already use, across channels and formats including video.
- New Admin Console controls let company admins centrally manage employee access to specific add-ons, so your teams keep creating while you maintain full visibility and peace of mind.
These innovations reflect Adobe’s commitment to empowering every team across the enterprise — from creatives to business professionals — to create on-brand content at the speed their business demands. With agentic AI at the core, Adobe Express is powering the next era of your enterprise’s content supply chain and redefining creativity at scale.