All-new AI Assistant and more takeaways from Adobe MAX 2025

The next era of Adobe Express is here

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You asked, we listened. With hundreds of user feedback-driven features and a streamlined new experience, Adobe Express has never been better. According to Wang, “Our goal has always been simple: to build the fastest, easiest, most intuitive app for content creation — and our community is what makes that mission meaningful. We've remained focused on listening deeply to our users. From usability studies to our online forums, those insights have shaped hundreds of product improvements this year, all designed to make workflows smoother and creation more seamless.”

You’ll find productivity updates that make navigation easier, streamlined cross-app workflows, and accelerated performance, as well as a general sense of easier and better performance. Here are some highlights:

1. Improve your efficiency with simplified usability and smooth navigation.

• A more simplified interface puts your ideas and creativity front and center.
• An intuitive workspace that provides the tools you need when you need them.
• Clearly organized and bucketed tooling that makes discovery faster and easier.

2. Create social content quicker and more easily with reduced guesswork on layouts, @mentioning, additional options for publishing and exporting (Instagram Stories and Facebook Reels), and more.

3. Stand out more with new features like animations, more stickers, improved text effects, and generated images using Clio 4 model.

4. Have greater creative control with bulk video editing, full timeline visibility, smarter remove background, and a more focused image editor.

On-brand, every time

Maintaining end-to-end brand consistency across teams is important to creators, creative pros, and business users alike — and it’s at the heart of Adobe Express. Your content can be on-brand all the time with lockable and shareable templates that can be edited and updated for everyone. Try jumpstarting any project with professionally made templates, then invite your team to edit, share, and co-create in Adobe Express. Now, you can:

1. Accelerate brand setup. In just one click, set up a brand kit by automatically extracting logos, colors, and fonts from existing content.

2. Keep teams or clients aligned and create a consistent look and feel with template locking, review and approval workflows, and asset management in projects (including linking brands across multiple projects).

3. Update published templates without having to create new versions of the templates from scratch.

4. Use dynamic linking between assets in Photoshop and Illustrator and Adobe Express and seamless InDesign exporting to Express, so your team can stay connected everywhere they create.

5. Connect creative and marketing teams across all Adobe tools by integrating workflows with Adobe Workfront to unify approvals across your organization and give teams easy access to the latest assets stored in Adobe Experience Manager.

Great ads made easy

Creating standout ads has never been easier. Design high-performing ads for Amazon, Google, TikTok, LinkedIn, and more, then publish directly to each platform, all from one app. With smart design checks, safe zones, and simple drag-and-drop tools, you'll move faster, stay on-brand, and scale your campaigns to reach more customers.

1. Easy-to-use drag-and-drop design tools make content creation fast and simple — no design expertise required.
2. Direct imports and exports with major ad platforms let you move seamlessly between content creation and publishing without app-switching.
3. Guided workflows and ready-to-use templates help you create faster and scale across platforms without starting from scratch.
4. Built-in safe zones and design checks catch layout or format errors before you publish, so your ads don't get rejected.
5. Real-time analytics help you track performance and make smarter, data-driven decisions on the fly.

Here are a few specific improvements you may notice:

• Simplified and curated ad creation workflows
• Platform-compliant, professionally designed templates
• Ad safe zones, design checks and publishing guardrails
• Ad performance tracking via Metricool and Bitly