Adobe Firefly is a family of creative generative AI models for Adobe products. Initially focused on both image and text effect generation, Adobe Firefly taps into a library of open-licensed images and copyright-expired public domain content to turn text descriptions into AI creations. It can create a bath bomb big bang from a few descriptive phrases or it can add an image to text and make your brand’s name into a beautiful grassy design.
While most generative AI tools focus on a single functionality, Adobe Firefly will eventually provide a variety of tools. Firefly users will be able to remove distractions from photos, change the mood of a video, add new elements to illustrations, test out design options, add texture to 3D objects and even create digital experiences. Current plans for Firefly include integrations into Adobe workflows that will allow you to move your generated content into Adobe Illustrator, Photoshop and other Creative Cloud tools.